Burn to Earn' a Chance to Stay at the Award-Winning Biggest Loser Resort with BodyMedia 30-Day Challenge Runs June 1-30; Get Rewarded for Tracking Your Exercise with BodyMedia Armbands

PITTSBURGH, May 22, 2013 /PRNewswire/ -- Ready to get fit this summer but need a little incentive to throw out the old routine? Get your heart pumping (literally and figuratively) with BodyMedia's "Burn to Earn" challenge – a 30-day competition running June 1-30 offering the chance to win a trip to the award-winning Biggest Loser Resorts  simply by measuring your physical activity with a BodyMedia FIT armband and earning points while you're doing it. The Biggest Loser is licensed by NBCUniversal Television Consumer Products and Shine America.

Whether you're walking, biking, dancing or otherwise busting a move, BodyMedia FIT armbands worn continuously on the upper arm measure your activity levels and associated calorie burn with a four-sensor system that captures over 5,000 physiological data points per minute.  To participate in the challenge, simply visit Earndit, a web service that gives you points and rewards for being active, at http://earndit.com/challenge/bodymedia.  Once you link your BodyMedia FIT account, Earndit automatically receives your data from BodyMedia and awards points accordingly.

All contestants who earn 1,500 points over the 30-day promotion period are eligible for the grand prize trip to The Biggest Loser Resort of their choice, including the fourth resort set to open in Chicago on June 9, 2013. Those earning at least 1,000 points are eligible for the 10 first prizes – new BodyMedia CORE2 Armbands coming in fall 2013. Participants earning at least 750 points are eligible for the 10 second prizes – The Biggest Loser Workout DVD and entry in The Biggest Loser RunWalk Race Series. Mail-in entries also eligible for prizes. Winners in each category will be chosen by random drawings.

To get started, go to http://earndit.com/challenge/bodymedia. To purchase the BodyMedia FIT body monitoring system, visit www.bodymedia.com/biggestloser, NBCStore.com, Best Buy, Target, or Amazon.com. Full promotion details are available at www.bodymedia.com/summerburn.

NO PURCHASE NECESSARY TO ENTER OR WIN. Void outside the territory listed and where prohibited or restricted by law, rule or regulation. Open only to legal residents of the United States or Canada (excluding Quebec) who are 18 or older at the time of entry. Begins June 1, 2013 at 12:00AM entrant's time zone, and ends June 30, 2013 11:59PM entrant's time zone. Limit one entry per person/email address. For Official Rules, including odds, prize descriptions and restrictions, visit Official Rules. Sponsor: BodyMedia, Inc. This promotion is in no way endorsed or administered by, or associated with NBCUniversal Media, LLC.

About BodyMedia, Inc.
BodyMedia pioneered the development of wearable body monitors that collect physiological data for use in improving health, wellness and fitness. Founded in 1999, the company today provides a variety of around-the-clock on-body monitors utilizing proprietary technology. Data captured by BodyMedia devices is used by consumers as well as health and wellness professionals to guide behavioral changes to help control weight and promote an active lifestyle – two factors that are routinely cited as keys to combat and manage serious medical conditions. The BodyMedia technology has been used in hundreds of clinical research studies covering health issues such as obesity, COPD, diabetes, cystic fibrosis, cancer, bariatrics, sleep and intensive care. BodyMedia is privately held and based in Pittsburgh, PA. For more information, visit www.bodymedia.com.

About NBCUniversal Television Consumer Products Group

NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com. Viewers can access "The Biggest Loser" health and fitness community and sign up to participate in The Biggest Loser At Home Program at www.biggestloser.com. The all new portal is the go-to destination for comprehensive and interactive weight-loss tools, bringing "The Biggest Loser" lifestyle from the hit NBC show right to your home.

About Shine America

Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content. Shine America is known for popular and award-winning original series including The Biggest Loser, The Face, and Tabatha Takes Over as well as adaptations of Shine Group formats such as MasterChef, Minute to Win It, and scripted series including The Office and the upcoming FX drama The Bridge.

Shine America has development deals with some of the top producers in television including Nigel Lythgoe (Nigel Lythgoe Productions) and its own unscripted format label in Ardaban, led by the creators of the hit Food Network series Chopped. Shine Latino, a new division of Shine America, is producing and distributing original Spanish-language content to the U.S. and Latin American marketplaces.

The global Shine 360˚ division builds brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. The company has also developed over 20 ground-breaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many produced in partnership with global brands such as Walmart, Toyota, Kraft Foods, Subway and Microsoft. Through Shine Group's distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries.

About The Biggest Loser Resort

Since 2009, The Biggest Loser Resort has provided programs that encourage and empower people to lose weight and achieve balance in their lives through a strategic combination of fitness, nutrition, education, relaxation and extraordinary camaraderie.  With locations in Chicago, IL; Ivins, UT; Malibu, CA; and Niagara, NY, compassionate, certified trainers, nutritionists, dieticians, and life coaches have helped thousands of resort guests build endurance, know their bodies' unique cues and triggers and transform their relationships with food in a safe, supportive environment.  Spas of America recently recognized The Biggest Loser Resort with the #1 ranking in their Top 100 Spas of 2012 listing. The Resorts have also received numerous readers' choice awards from SpaFinder, and was recently named one of the top fitness vacation destinations by Greatest.com.

SOURCE BodyMedia, Inc.



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