LONDON, October 12, 2011 /PRNewswire/ --

Peter Woodfine joins Bodog Europe as Director of Business Development with over 10 years experience in the role, having held positions with lastminute.com, Channel 4, Endemol and, most recently, Sportingbet.

Peter will be responsible for managing existing relationships and sourcing new business opportunities for Bodog Europe and assisting with the growth of the Bodogbrand and product offerings in all its key markets.

Peter, commented: "There are few brands that embrace digital media and like to experiment with new ideas as much as Bodog and for Business Development that is really attractive. In such a competitive space being conventional is rarely an option and Bodog agrees which makes this role a perfect fit for me."

Patrik Selin, CEO of Bodog Europe, commented: "At the very core of the Bodog brand is a desire to experiment and actively search for opportunities rather than let them come to us. Anybody in marketing with a decent budget will be inundated with offers but as a result you can be sure your competitors are receiving the same opportunities. We want to go out there and find that key event or platform or idea that will set us apart from others and Peter has a great range of experience that can help us seek out more of these unique opportunities."

SOURCE Bodog Europe