Business Strategy: 2014 U.S. Consumer Channel Preference Survey -- Mobile Banking Achieves Steady Progress; Looking for the Next Big Thing
LONDON, April 8, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report:
Business Strategy: 2014 U.S. Consumer Channel Preference Survey -- Mobile Banking Achieves Steady Progress; Looking for the Next Big Thing
This IDC Financial Insights report discusses the findings of our 2014 Consumer Channel Preference Survey of global banking and credit union customers. Mobile banking continues its progression toward becoming the integral part of the consumers interaction with their bank or credit union. However, despite all the attention of mobile banking, the reality is that the conveniences offered by mobile banking must continue to innovate or we may continue to see weak adoption.
IDC Financial Insights did not anticipate such an abrupt slowing of mobile adoption. In fact, IDC Financial Insights predicted that by 2015, there will be more penetration in mobile banking than online banking. While this may still come to fruition as online banking usage continues to mature and shrink, unless there is a new hook, mobile banking may have also peaked.
"Mobile banking has historically had a few false starts. The first wave of growth came with the large growth of smartphones. The next wave came with a new service of depositing checks using the mobile phone camera," according to Marc DeCastro, research director of Customer-Centric Bank Strategies at IDC Financial Insights. "The challenge will be to determine what will create the next wave of expansion and position your organization to be able to properly time and launch whatever product or service comes next from mobile banking."
Table of Contents
IDC Financial Insights Opinion
In This Study
Demographic and Survey Methodology
Situation Overview
Financial Institution Respondent Mobility Demographics
The Approach
Mobile Platform Usage and Propensity
Future Outlook
Essential Guidance
Actions to Consider
Learn More
Related Research
Synopsis
Figure: Mobile Phone Status by Age Group
Figure: Mobile Phone Status by Household Income
Figure: Respondents by Primary Financial Institution Usage: Mobile Phone Owners and Mobile Banking Owners
Figure: Smartphone Users by Platform Type
Figure: Mobile Phone Owners Banking Preference by Channel
Figure: Mobile Phone Usage by Mobile Phone Owners
Figure: Mobile Phone Channel Satisfaction by Mobile Phone Owners
Figure: Mobile Phone Channel Satisfaction by Mobile Banking Customers
Figure: Channel Drivers by Mobile Banking Users
Figure: SMS/Text Messaging Usage
Figure: Downloadable Applications Usage
Figure: Mobile Web Usage
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Business Strategy: 2014 U.S. Consumer Channel Preference Survey -- Mobile Banking Achieves Steady Progress; Looking for the Next Big Thing
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