CARLSBAD, Calif., Aug. 11, 2011 /PRNewswire/ -- After acquiring Business.com in February 2011, Business.com Media, Inc. (previously Resource Nation, Inc.) achieves its 15th consecutive quarter of growth. As the leading business-to-business performance-based marketing company, Business.com Media, Inc. has over 12,000 advertisers, provides resources to millions of purchasers each month at Business.com, and boasts the highest quality B2B affiliate network.
"We are proud to report that we have continued our growth trend following the acquisition of Business.com," says Ryan Peddycord, CEO of Business.com Media, Inc. "We have successfully grown our customer base and will be using the Business.com website as our core destination for business purchasers moving forward."
To sustain its growth, the company has added to its executive team. Three key hires include Rob Canning, VP of Product, previously at eBay, Christopher Lee, VP of Marketing, previously at Experian and Michael Conway, Chief Financial Officer, previously at Solera Holdings.
Since the acquisition, Business.com has expanded its products for advertisers to reach decision makers at every stage of the buying cycle. Products include Pay-per-lead advertising, Pay-per-click, Pay-per-download, Sponsorships, and Directory Listings.
"Our goal is to provide our audience of business decision makers with easy ways to find products and services during all stages of the buying cycle," says Rob Canning.
With all of the changes, the company is adamant that one thing will never change. "One of the reasons we've grown so successfully is because of our focus on quality," says Peddycord referencing its 96% renewal rates with its largest customers for the last two years. "Everything we do will start with a dedication to be the quality leaders providing the highest ROI for our customers." Since the acquisition, the company has even added a department dedicated to optimizing customers' conversion rates and ROI.
Business.com is the premier online destination for businesses of all sizes to research, find, and compare the products and services they need to run their businesses. Millions of decision makers save time and money each month with Business.com's 50,000+ how-to guides, price comparison tools, expansive library of white papers, and leading online B2B directory. Business.com's "Purchasing Engine" assists purchasers at all stages of the buying process, whether they are just starting their research or ready to make a purchase. This creates a powerful opportunity for advertisers to get the right message in front of business purchasers at the right time in the buying process.
SOURCE Business.com Media, Inc.