Businesses Across U.S. Help MDA Shamrocks Campaign Set Record With $23 Million In Sales, Tally Ongoing
Burger King, CITGO, Jiffy Lube, Lowe's, 7-Eleven, Valero Corner Stores, Applebee's, Kroger, Pizza Hut and Others Help Elevate Program
TUCSON, Ariz., May 8, 2012 /PRNewswire-USNewswire/ -- The Muscular Dystrophy Association is proud to announce that the annual Shamrocks Against Dystrophy campaign has raised an estimated $23 million with the help of campaign partners and their customers nationwide.
The MDA Shamrocks program, celebrating its 30th anniversary this year, continues its trend of success — three decades of yearly record-setting contributions.
Led by the support of Burger King, CITGO, Jiffy Lube, Lowe's, 7-Eleven, Valero Corner Stores, Applebee's, Kroger, and Pizza Hut, hundreds of top retailers and restaurants helped raise funds and awareness for the Association's mission to find treatments and cures for muscle diseases, and provide support to families nationwide.
The campaign started in February, with many locations running through the end of March.
During the program, retailers — including grocery stores, convenience stores, restaurants and other businesses — sold $1 and $5 colorful green and gold Shamrocks mobiles, which were displayed in store windows, and on walls and ceilings.
"Our partners continue to show how deeply they are committed to our cause through the energy they put into their fundraising efforts," said MDA Executive Vice President of Business Development Kevin Moran. "And, we're grateful to their generous customers who continue to share the Shamrocks spirit by buying a shamrock mobile to make a difference in the lives of families affected by muscle diseases."
With program income still coming in, the exact record-breaking amount of total contributions is not yet finalized.
MDA mobile programs help fund more than 300 MDA research projects worldwide and its nationwide network of 200 medical clinics, as well as help send thousands of children with muscle diseases to a week of accessible fun at MDA summer camp.
MDA is the nonprofit health agency dedicated to curing muscular dystrophy, ALS and related diseases by funding worldwide research. The Association also provides comprehensive health care and support services, advocacy and education.
SOURCE Muscular Dystrophy Association
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