buuteeq Continues Global Expansion with Investments in Key Leadership
Hotel digital marketing provider buuteeq builds a robust leadership team, welcoming industry veterans and strategic thought leaders in hospitality and management
SEATTLE, March 26, 2013 /PRNewswire/ -- buuteeq, the leading digital marketing system (DMS) for hotels, has expanded its global leadership team with the addition of four top executives. Joining the team is: Bryan Estep, vice president international, Cynthia Mason, vice president of global human relations and talent, Lori Main, director of customer success and Arnout Groen, general manager Europe.
The addition of these industry leaders brings years of expertise in hospitality, management, technology and travel to the executive team, allowing buuteeq to continue its strategic service expansion and evolution on a global level. buuteeq's digital marketing services are designed for lodging operators of any size - from one room to 1000 - and have already helped over 4,000 hotels in nearly 40 countries maximize their online marketing efforts across all screens - from desktop, to laptop, tablet to smartphone. These investments in key leadership will help amplify successful marketing efforts for hotels around the world.
"Bryan and Lori bring a wealth of hospitality-focused experience and expertise from leading companies like Travelocity and Paramount Hotel Group to buuteeq's ranks," said CEO Forest Key. "Add Arnout and Cynthia's outstanding leadership execution gained from companies like Puffin Designs and RealNetworks, and we have built an exceptional global team at buuteeq."
As vice president international, Estep will focus on overseeing buuteeq's fast-growing Latin American operations and expansion. Prior to buuteeq he spent 10 years at Travelocity, with a focus on building merchant hotel programs in Latin America and Asia. While there, he also created and launched three successful business-to-consumer sites. He is fluent in Spanish and has a keen comprehension of Portuguese.
Mason joins buuteeq as vice president of global human relations and talent, during a critical time of immense employee growth. She brings more than 15 years of technology focused human resource and recruiting expertise to buuteeq. Past experience includes RealNetworks, Pelago, Livemocha and her own boutique HR and recruiting firm, Thinque.
As director of customer success, Main will lead buuteeq's customer service departments worldwide to ensure its service levels are always of the highest standards. Her expertise in the hospitality industry is extensive, including managing a group of regional hotels, serving as project manager for a new hotel development and revamping an old bank building into a new 300 room hotel. Main has worked with such companies as West Coast Hotels, Paramount Hotel Group, Pan Pacific Hotels and North Pacific Management.
Groen joins the leadership team as general manager Europe to help expand buuteeq's engagement throughout the continent. His career in technology began as a traveling sales engineer for RasterOps EMEA and then as a project manager for Truevision. He later joined Puffin Designs as director of business development, where he traveled throughout Europe, Middle East and Africa, building a solid international presence for the company.
For more information on buuteeq and its team of industry trailblazers, please visit www.buuteeq.com.
buuteeq is the world's first Digital Marketing System (DMS) for hotels. Its offerings fuse technology ingenuity with online marketing savvy to improve a hotel's presence on the web, mobile devices, and social media, driving direct engagement with prospective guests that leads to higher hotel occupancy and reduced booking fees. buuteeq's Cloud DMS includes a content management system, multi-channel digital marketing, content publishing, integrated business intelligence and the ability to leverage a property's existing Central Reservation and Property Management Systems. More than 4,000 hotels worldwide have adopted buuteeq's solutions since the company's public launch in January 2011. buuteeq.com
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