® Partners With® to Launch Wine Shop Leading e-tailer becomes first online mass merchandiser in the United States to offer a comprehensive wine shop

ALISO VIEJO, Calif., Jan. 5, 2011 /PRNewswire/ --, The Internet Superstore™, today launched its new wine store, powered by No. 1 online wine retailer is the only online mass merchandiser in the United States to offer a comprehensive wine shop that includes hundreds of competitively priced wines from all regions and varietals.

With plans for continued growth, currently offers nearly 1,500 listings in the wine store, which also features wine gift sets and gift baskets designed and delivered by  Shoppers can search by wine class, varietal, country, price, brand and year. To celebrate the launch, shoppers will automatically receive $10 off any wine purchase of $100 or more.  

" continues to focus aggressively on adding new product categories and expanding our marketplace to deliver the best deals on the widest selection of products," said Neel Grover, CEO and president of  "Adding leading brands such as means shoppers can look to as a convenient, one-stop destination for their everyday needs."

All items purchased at's wine store are eligible for Rakuten Super Points, which enable shoppers to earn "points" for every dollar spent and are redeemable as payment toward future purchases.

"We are pleased to work with our partners at to bring's extensive product selection, competitive pricing and convenient delivery to millions of customers," said Rich Bergsund, CEO of

The wine store ensures consumers' safety by requiring an adult signature upon delivery of wine, and all customers must be 21-years-old or over. Wines cannot be shipped to all U.S. states, and for more details, shoppers can visit


With more than 18 million customers, is a leading retail marketplace, focused on providing its customers with a great shopping experience and a broad selection of retail goods at everyday low prices. offers millions of products in a range of categories, including consumer electronics, computer hardware and software, cell phones, books, music, DVDs, games, toys, bags, fragrance, home and outdoor, baby, jewelry, shoes, apparel and sporting goods. Founded in June 1997, is headquartered in Aliso Viejo, Calif. is owned by Rakuten, Japan's leading Internet Company.  Together, Rakuten and represent one of the world's largest online retail marketplaces, offering consumers more than 70 million products from nearly 35,000 merchants around the globe.® and The Internet Superstore™ are trademarks of Inc.  

About is the nation's #1 online wine retailer, according to Internet Retailer magazine's annual ranking of websites by revenue, offering thousands of wines, wine gifts, gift baskets and monthly wine clubs. The mission is to be the ultimate resource for wine enthusiasts, whether shopping for themselves or sending a gift, by offering a great selection, low prices, convenient delivery and helpful information. is the world's most visited wine web site, according to research conducted by comScore Media Metrix. For more information, visit the company's website at, its blog at, on Facebook at and on Twitter at



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