BuyTV Services Launches to Bring Customers and Brands together with Video

ALISO VIEJO, Calif., Dec. 17, 2012 /PRNewswire/ -- Today, Rakuten's Buy.com announced the launch of BuyTV Services, a video production company that produces professional quality videos for businesses and merchants.  The videos provide businesses with a platform to intimately connect with their customers by creating rich content that highlights their brand personality and further differentiates online businesses in an increasingly competitive digital marketplace.

Commenting on the launch, Sheree Martin, Executive Producer, BuyTV Services, explains: "Every business has a story behind it and our goal is to help tell each one with a creative and unique approach that taps into the businesses' personal style and philosophy.   In a time where the online marketplace is flooded with options, video is a dynamic platform that offers companies large and small an opportunity to engage with valued customers in a natural and effortless way—by viewing a personal conversation from the shop owner, reviewing a product demonstration and more. "

Recent customer Heather Hamilton, Founder and CEO of lifestyle family brand Zoe Organics comments: "I can't thank BuyTV Services enough for capturing my company on video. It's so fulfilling to see something that documents what I have put my heart and soul into these past five years and it's fantastic to share who we are beyond text and photos. The feedback has been very positive and working with the team was phenomenal."

BuyTV is based at the Rakuten Buy.com headquarters in Aliso Viejo Southern California. The head office includes a full recording studio offering high quality video recording facilities and a production team onsite.  The team is also available to travel to events across North America and its video services include, but are not limited to: product demonstrations, live event showcases, company profile overviews and interviews, general corporate showreels, as well as brand-boosting sizzle reels. 

For recent examples of BuyTV videos, visit the Vimeo page here.

For further information on pricing and to discuss individual requirements, please contact: Sheree Martin, Executive Producer at BuyTV at BuyTV@Buy.com or 1 (949)-389-2170.

Media Contact:
Dan Gamble, Senior Program Director, Hotwire US
dan.gamble@hotwirepr.com
1 415 971 7938

About Rakuten's Buy.com

With more than 18 million customers, Rakuten Buy.com is a leading retail marketplace, focused on providing its customers with an entertaining shopping experience and a broad selection of retail goods at everyday low prices. Rakuten Buy.com connects buyers and sellers in a global marketplace that allows shoppers to buy from people, not the internet. By providing a large selection of products from Computers, Electronics, Fashion, Health & Beauty, Video Games, Home Furnishings & Decor, Baby & Toys, Pets, Sporting Equipment and more, Rakuten Buy.com shoppers support local merchants as well as the brands they love. Founded in 1997, Buy.com joined Rakuten in 2010 to continue its mission to provide a simple, connected and human alternative to the ecommerce experience. Buy.com is headquartered in Aliso Viejo, CA. For more information about Rakuten's Buy.com, please visit www.buy.com.

About Rakuten

Rakuten, Inc. (JASDAQ:4755), is one of the world's leading Internet service companies, providing a variety of consumer- and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. Rakuten is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas. Founded in 1997, Rakuten is headquartered in Tokyo, with over 10,000 employees worldwide. For more information, visit: http://global.rakuten.com/group.

SOURCE Rakuten Buy.com



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