BVLGARI Announces Bella Hadid as the Face of Goldea, The Roman Night

May 25, 2017, 11:16 ET from Bulgari

ROME, May 25, 2017 /PRNewswire/ -- Bulgari hosted a magnificent event yesterday evening, introducing Goldea, The Roman Night, the new eau de parfum, inspired by the night-time enchantment of the Eternal City. Its floral musk chypre scent is a powerful, hypnotic addition to the iconic Goldea collection. The unveiling took place on Rome's iconic Spanish Steps where the brand's CEO, Jean-Christophe Babin announced Bella Hadid as the new face of the fragrance. Guests enjoyed the charms of the city and sipped on cocktails under the Roman night sky, while Irish, disco and hot jazz singer-songwriter Róisín Murphy performed. Róisín is the front woman for the band Moloko, as well as a solo artist. 

Immediately following the announcement, the party moved to Palazzo Nunez Torlonia, a historic 17th century palace, for dinner and dancing to the tunes of DJ Graziano Della Nebbia. 

Among the crowd were VIPs Bella Hadid, CEO Jean-Christophe Babin, Italian actress and TV presenter Giorgia Surina, Alberto Morillas, master perfumer and creator of GoldeaThe Roman Night, digital influencers Margo and Me, Chriselle Lim, Caro Daur, Camille Charriere, Eleonora Carisi, Helena Bordon, Camila Coutinho and Jessi Malay.

SOURCE Bulgari