As Mar Martínez Raposo, Director of Atresmedia Internacional said, "being part of Cablevisión's lineup with the three channels in our international portfolio makes us stronger in the region, and allows us to close a year of huge successes." Ignacio Sanz de Acedo, CEO & General Manager of ¡HOLA! TV, said that "this agreement allows Argentine television viewers to enjoy the latest in fashion, lifestyle, royalty and glamor; it is a golden ending to a spectacular year, especially in the distribution area."
"Our goal is to continue adding more and better content, with the greatest variety of programming possible. That is why we are very pleased with the launch of a brand as prestigious as ¡HOLA! TV in our digital lineup. This genre of lifestyle and information on celebrities, royalty and interesting characters be very well received and accepted by our clients," said Antonio Álvarez, Programming Manager for Cablevisión.
About Atresmedia Internacional
Atresmedia Internacional heads the Atresmedia Group, which includes its three international channels: Antena 3, Atreseries and ¡HOLA! TV. Positioned as a global leader in the production and distribution of content in Spanish, Atresmedia is the private European operator with the most channels and the highest number of subscribers outside its own borders, with a presence in all Spanish-speaking countries in Latin America, as well as in the USA, Canada, Europe and Africa. Atresmedia Internacional is committed to quality and variety through a complementary supply of content.
About ¡HOLA! TV
¡HOLA! TV is a joint venture formed by ATRESMEDIA INTERNACIONAL and the magazine ¡HOLA!, the most respected and exclusive news source worldwide about celebrities, royalty, and the aristocracy. The programming of ¡HOLA! TV presents the best of the magazine ¡HOLA!, which publishes 34 editions for more than 120 countries, reinventing the magazine for television with news, exclusives, and special programming that reflect the style and philosophy of the ¡HOLA! brand. The channel's coverage includes exclusive access to human interest stories, programs dedicated to the lifestyle of celebrities, and a special focus on news about royalty and the aristocracy all over the world. The main offices of ¡HOLA! TV are located in Miami, Florida, where original daily and weekly programs are also produced from its studios at Imagina U.S. Some of its other programs are produced by ¡HOLA! MEDIA and ATRESMEDIA, at its studios in Madrid, Spain.
Cablevisión is the leading company in the cable television market, with operations in 12 provinces and more than 90 locations in Argentina and in Uruguay. Its programming is quite varied thanks to numerous signals, reaching more than 3.5 million clients through its different services: Basic, Digital, HD and Max HD and Cablevisión On Demand products, and the recently launched Cablevisión Flow.
SOURCE Atresmedia Internacional