Cabot® Wins Product Of The Year 40,000 Consumers Elect Cabot Premium Wood Finish as the 2014 Product of the Year in the Home Improvement Category

CHICAGO, Feb. 13, 2014 /PRNewswire/ -- In 2013, Cabot Woodcare revolutionized the wood finish industry with the introduction of Premium Wood Finish. Featuring an innovative, patented water-based H2Oil™ formula, the product provides the best of oil and water-based stains, allowing DIYers to transform any interior project into a personal masterpiece.

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This ground-breaking innovation warranted a win for Cabot: 40,000 American shoppers voted, awarding Cabot Premium Wood Finish the 2014 Product of the Year in the Home Improvement category. Product of the Year is the only consumer product award that rewards innovation and is voted on by consumers. In a recent study, 47 percent of consumers said they would purchase a product recommended by shoppers – just like them.

"It is such an honor to have a Cabot product selected as the 2014 Product of the Year, especially because consumers chose the award," remarked Victoria Stroud, Cabot Brand Manager. "This product can do it all – from updating an old piece of furniture to giving life to unfinished cabinets. The variety of traditional and on-trend colors and quick-drying formula are ideal for anyone who is looking to spice up their home decor with the natural beauty of wood."

Cabot Premium Wood Finish is available nationwide exclusively at Lowe's stores for a suggested retail price of $11.97 per quart. It is available in seven ready-mix colors and 27 tintable colors in quarts and half-pint sizes. Whether you're a seasoned DIY pro or are new to the home improvement arena altogether, this product will ensure beautiful, high-quality results for many interior wood finishing projects.

Other key product highlights include:

  • Goes on even and smooth with no brush marks or blotches - without using a primer or conditioner
  • Colorfast pigments provide rich color that resists fading
  • Fast drying formula dries in 2-1/2 hours, compared to 6 hours or more for traditional stains
  • Washes off with soap and water for easy clean-up

About Cabot Woodcare:
For over 135 years, Cabot has been the industry leader in the development, manufacture and distribution of premium quality woodcare products. Cabot offers the industry's broadest line of high-quality interior and exterior wood stains, wood finishes and surface preparation products for both residential and commercial applications, protecting wood and preserving its natural beauty. Cabot products are made using only the finest-grade oils and pigments, all of which come with a satisfaction guarantee. Cabot Woodcare products are available at hardware, home improvement, and specialty stores nationwide. For more information, visit www.CabotWoodcare.com.

About Product of the Year:
Product of the Year is the only consumer product award that rewards innovation and is voted on by real consumers. Established 26 years ago in France, POY currently operates in 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation.  Backed by the votes of 45,000 consumers, the distinct red POY logo serves as shortcut for shoppers in the supermarket, saving them time and money. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10-15%. Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study. For more information, visit http://www.productoftheyearusa.com.

SOURCE Cabot Woodcare



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