Cache Selects RetailNext for In-Store Traffic Management
RetailNext's Traffic Counting Solution to Be Rolled Out Across Cache's 261 Stores in 43 States
SAN JOSE, Calif., Nov. 19, 2012 /PRNewswire/ -- RetailNext, the leader in comprehensive in-store analytics, today announced that Cache, nationwide specialty retailer of lifestyle sportswear and dresses, has chosen RetailNext for its in-store traffic management and real-time monitoring system. Cache is currently rolling out RetailNext's platform across the majority of its stores in 43 states.
"Until recently we've been testing traffic counters in a limited number of our stores," said a Cache spokesperson. "We're excited to be rolling out traffic counters to most of the Cache chain. We believe that installing the RetailNext system will provide us with better information and intuitive access to data that we have not had available before this roll-out. We expect that we will be able to uncover opportunities for improving the shopping experience that otherwise would be invisible to us."
RetailNext enables retailers and manufacturers to collect, analyze, and visualize in-store data — providing store operations executives with the insights needed to grow same-store sales, reduce theft, and cut costs. The company uses video analytics, on-shelf sensors, point-of-sale systems, and other sources to inform retailers about how shoppers engage with their stores.
Retailers can use traffic counting and conversion metrics for:
- Store Benchmarking: identify norms, trends, and outliers in conversion across locations
- Staffing Optimization: discover best times to allocate staffing resources
- Marketing Testing: determine effectiveness of promotions and marketing programs
"We are witnessing a retail revolution where brick-and-mortar retailers can measure shopper behavior to improve stores just as e-commerce sites do − and retailers are applying what they learn to improve the bottom line," said RetailNext CEO Alexei Agratchev. "We're honored to partner with Cache to help uncover the deep shopper insights they can use to optimize their stores."
RetailNext is the leader in Applied Big Data for brick-and-mortar retail, delivering real-time analytics that enable retailers and manufacturers to monitor, collect, analyze, and visualize in-store data. The patent-pending solution uses best-in-class video analytics, on-shelf sensors, and data from point-of-sale systems and other sources to automatically inform retailers about how people engage with their stores. The highly scalable RetailNext platform easily integrates with promotional calendars, staffing systems, and even weather services to analyze how internal and external factors impact customer shopping patterns – providing store operations executives with the ability to identify opportunities for growth, execute changes, and measure success.
Headquartered in San Jose, CA, RetailNext is a growing global brand operating in more than 20 countries. For more information, call +1-888-609-5877.
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