CAHG's Scott Cotherman to Be Inducted Into the Medical Advertising Hall of Fame

Nov 10, 2015, 10:23 ET from CAHG

CHICAGO, Nov. 10, 2015 /PRNewswire/ -- Scott Cotherman, former CEO of CAHG (www.cahg.com), one of the world's largest healthcare communications companies, has been inducted into the Medical Advertising Hall of Fame (MAHF) by the organization's membership. MAHF was founded in 1996 to preserve the history of the medical advertising profession and honor those making major contributions to the industry.

Mr. Cotherman retired as President and CEO of CAHG and chairman of the global TBWA\WorldHealth network at the end of 2014 after 27 years at CAHG, 15 as President and CEO. He will be honored for the significant contributions he has made to the industry and inducted as a 2016 recipient at an awards dinner in New York City next Feb. 11.

He was only the third CEO in CAHG's 54-year history that began as Frank J. Corbett Advertising. His induction also marks the first time any agency has had three generations of CEOs as members of the MAHF. The other CAHG inductees are Frank J. Corbett in 1998 and Jack Fisher in 2003.

"This is a major accomplishment for Scott, but not surprising given his significant contributions to our agency and the industry," said Robin Shapiro, CAHG President and Chief Creative Officer. "For 35 years, he used his visionary talents to shape the future of healthcare marketing and communications."

His lasting influence is evident in the work he did at CAHG where his singular focus as CEO was securing the present by investing in the future. He shaped and continuously reshaped the agency to reflect the evolving needs of clients, employees and the changing healthcare environment during the most tumultuous decades of the industry.

Under his leadership, many Number 1 brands were born and remained leaders for decades. His forward-looking style positioned CAHG to anticipate and capitalize on changes in the industry and society—notably the impact of personalized healthcare. Mr. Cotherman also understood the importance of scale. He led the expansion of CAHG from a Chicago-based agency of 45 years to an agency with a strong presence in New York and San Francisco. Similarly, he led the expansion of the agency's global footprint by singularly aligning with TBWA\WorldHealth and subsequently became Chairman of the network.

In addition to his work at CAHG, his influence included leadership within organizations, such as the MAHF and the Coalition for Healthcare Communication, the medical policy trade association of the communications industry; and in his philanthropy and industry-building charitable endeavors. David Gideon, MAHF Executive Director, said, "Scott's three-year tenure as MAHF chairperson was marked by broadening the scope of our mission and providing more benefits to the industry. He did a remarkable job."

Mr. Cotherman's charitable efforts also relate to the healthcare industry. He is especially devoted to developing the future of healthcare industry talent. He founded the FJC Health Marketing Scholarship Foundation, providing scholarships to students pursuing a career in healthcare advertising. He also founded KidConnect to raise awareness about healthcare advertising as a career while educating students about the importance of healthy habits. Today, CAHG's core values and commitment reflect the basic beliefs that Mr. Cotherman set forth. Said Ms. Shapiro, "Scott was often quoted as saying, 'When the velocity of change in the industry exceeds the velocity of change at the agency, then the end is near.' Scott never stopped shaping the agency's future."

About CAHG

CAHG (www.cahg.com) is one of the largest healthcare communications companies in the world. Our mission is to be the creative force behind the world's most admired healthcare brands. We have the following practice disciplines: professional healthcare advertising and promotion; genomics-based medicine and personalized healthcare strategy and communications; clinical trial patient enrollment and management; scientific insight and solutions; multichannel brand building; evolving media and analytics; full-service digital/interactive support and eMarketing solutions; patient communications; CRM; and technology-inspired studio solutions. CAHG is a part of the DAS Group of Companies, a division of Omnicom Group Inc.

About the DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

About TBWA\WorldHealth

TBWA\WorldHealth is a full-service global marketing services network, with 45 offices in 33 countries and broad experience in both HCP/Rx and consumer/OTC/wellness categories. Our mission: to find the simple stories hidden in medical complexities and to tell those stories in fresh, compelling ways. The way we see it, doing great work for our clients is key to our ultimate goal—doing the good work of helping create a healthier world. Learn more about us, our clients, what we do, what inspires us and how to contact us at www.tbwaworldhealth.com. TBWA\WorldHealth is part of the TBWA network.

 

SOURCE CAHG



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