Caivis Acquisition Corp. Acquires ZetaMail, Email Services, and Technology from Zeta Interactive Corporation
Private equity firm expands portfolio in the data-driven marketing services sector
NEW YORK, July 9, 2012 /PRNewswire/ -- Caivis Acquisition Corp. ("Caivis") announced today that it has acquired the Email, Data Warehouse, and Technology units of Zeta Interactive Corporation. This acquisition, which includes best of breed technology platforms, ZetaMail and Zeta Warehouse, extends Caivis' investments in the high-growth data-driven marketing sector. The new entity, which will be known as Zeta Email Solutions, will be run out of New York City and Hyderabad, India.
"ZetaMail is a cutting-edge email platform that has tremendous potential for growth. This acquisition builds on our current successful investments in the interactive marketing space and allows us to leverage our expertise and resources into new service lines within the email marketing ecosystem," said Caivis CEO David Steinberg. "As a company, we are laser-focused on exceeding client expectations as we seamlessly transition the teams and technology to help our clients grow."
ZetaMail's comprehensive solution, encompassing mobile and other interactive channels, is well-positioned to capitalize on the strong growth of digital, data-driven marketing campaigns.
"The emergence of mobile, social and other interactive channels requires brand marketers to re-think their CRM strategies and tactics. The acquisition of ZetaMail and other innovative technology platforms from Zeta Interactive positions the Company to be a leader in helping brands win in this new world," said John Sculley, Caivis Vice Chairman and former CEO of Apple Inc and Pepsi-Cola Co.
Zeta Interactive Corp.'s remaining units, Search, Social, Creative Services, and Web Development, were acquired by PM Digital. Caivis will work closely with PM Digital to service arrangements, ensuring the agencies continue to deliver exceptional services to their shared clients.
Companies controlled by Caivis are expected to generate in excess of $100mm in revenue in 2012 with strong operating margins.
About Caivis Acquisition Corp.
Founded by David Steinberg and John Sculley in 2007, Caivis is a new kind of Private Equity firm. Caivis acquires small cap marketing, data and technology companies and backs these companies with capital and management expertise to accelerate their growth trajectory. Over the past 20 years, companies led by Mr. Steinberg have exited for an aggregate value of greater than $1.8 billion. Companies led by Mr. Sculley have transformed industries and re-shaped marketing. Caivis is headquartered in Washington DC and has investments in the US, Europe and Asia.
SOURCE Caivis Acquisition Corp.
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