CAKE by Accelerize Advances Lead Generation Offering with Velocify Partnership

Digital Marketers Enabled to Increase Real-time Lead Generation Through Sales Automation Technology

Mar 16, 2016, 09:00 ET from Accelerize Inc.

LAS VEGAS, March 16, 2016 /PRNewswire/ --

Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced partnership and technical integration with Velocify, to round out a suite of lead generation capabilities for multi-channel digital marketers. CAKE has partnered with Velocify to help lead generation marketers optimize sales practices. Once CAKE has validated a lead it is routed through Velocify's sales acceleration platform which enables sales reps to quickly respond to more leads and follow a proven process to qualify more opportunities.

As a market-leading provider for sales automation, Velocify provides automated tools and workflows to help sales teams accelerate lead responses and prioritize daily sales activities. Velocify research has found that one third of leads are never contacted in high-velocity sales environments and those that are contacted, wait 48 hours on average for a response, however, if a lead is called upon within one minute, the conversion rate increases by up to 400%.

"Integrating with powerful marketing tools like CAKE help our customers generate more targeted leads that connect sales reps with the right type of buyer," said Scott Ankley, Director of Partner Development at Velocify. "Working with CAKE, we are able to help our joint customers maximize their marketing investments by converting more prospects into predictable revenue."

"With CAKE's powerful tracking and analytics solution for digital marketing campaigns, a complimentary sales tool, such as Velocify, is crucial in monetizing leads after the initial data collection," said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. "Not only does this combination increase conversion rates and revenue, but it also creates a better customer experience and brand loyalty."

CAKE will be at LeadsCon West taking place at the Venetian hotel in Las Vegas from March 15-17. To discuss this new partnership, and to receive additional information, visit CAKE at booth #517 and Velocify at booth #300.

About CAKE by Accelerize 
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit http://www.getCAKE.com.

About Accelerize 
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit http://www.accelerize.com.

Use of Forward-looking Statements 
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes increases in conversion rates and revenue, and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.


Media Contact
Jill Hara
PR@getCAKE.com
+1-(949)-548-2253 x 257


Investor Contact
Ascendant Partners, LLC
Fred Sommer
fred@ascendantpartnersllc.com
+1-(732)-410-9810

SOURCE Accelerize Inc.