NEWPORT BEACH, Calif., Aug. 17, 2015 /PRNewswire/ -- Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, announced today that Choice Inc., a global provider of e-commerce solutions, is utilizing CAKE's marketing software platform to optimize Choice's solutions tailored for today's ever-changing e-commerce marketplace. CAKE's platform enables Choice to track, attribute and continually improve the digital marketing services delivered to its wide range of clients.
With 193 currencies in 161 countries, Choice Inc. serves as a conduit for domestic businesses to tap into the global e-commerce market, which, according to eMarketer, is expected to grow to $2.4 trillion in 2018. Retailers have captured the majority of that figure, and Choice helps high-growth businesses take advantage of affordable international payment processing with dynamic currency conversions.
"CAKE is the only solution versatile enough to support our complete suite of e-commerce services," said Peter J. Risi, Vice President, Global Sales for Choice Inc. "Anyone can do simple tracking. CAKE has provided us with 'superpowers' to dig deeper so that we can truly understand the drivers behind marketing performance, both positive and negative, and provide our clients with the accurate, granular insight they need to make better decisions in real-time. We value the credibility that CAKE gives us."
Choice has been using CAKE for more than a year to track affiliate sales across multiple marketing channels, identify potential issues such as fraud and chargeback disputes in real-time, and to conduct granular analytics that empower advertisers to maximize the performance of their media spend and protect their processing capabilities.
"In the growing world of e-commerce marketing, success depends on making the best decisions possible about how, where and when to allocate campaign spend," said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. "CAKE's tracking and analysis capabilities empower providers like Choice to act quickly on incoming performance data and add immediate, tangible value to the services they offer their clients."
About Choice Inc.
Choice Inc. is a Connecticut-based provider of e-commerce solutions and integration processes. Domestic and international payment processing, media funding, merchant cash advances, boutique product fulfillment, chargeback mitigation, traffic control and a robust affiliate network are some of the highlights of this quickly growing firm. This combination of service offerings is unlike any other. Services are used by businesses of all sizes across the United States and abroad.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in New York, London, India and Sydney, Australia. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the expected growth of the global e-commerce market and advertisers ability to maximize the performance of their media spend and protect their processing capabilities, and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.
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