NEW YORK and BERLIN, June 27, 2017 /PRNewswire/ -- ShowStoppers® invites industry leaders, innovators and start-up companies to introduce new products and services to hundreds of journalists attending ShowStoppers @ IFA, the official press event at IFA, the tradeshow in Berlin that defines the future of consumer electronics and home appliances.
The tenth annual edition of ShowStoppers @ IFA is scheduled for Thursday, 31 Aug. 2017, 6 to 9 p.m. (1800-2100), Hall 1, Messe Berlin, on the tradeshow fairgrounds, Berlin, Germany.
ShowStoppers features product introductions and previews, hands-on demos, and executive interviews for journalists who attend and cover news and new products from IFA.
The 2016 edition of the press-only event broke all records, with 80 companies introducing new products for work, home and play to nearly 1,000 journalists from more than 50 countries.
"ShowStoppers is a must attend event for consumer brands," said John Carter, head of Communications at Canary, maker of an all-in-one home security system, after the company exhibited in ShowStoppers @ IFA 2016; Canary is already signed up to again participate in the 2017 edition. "Whether you're in the lead or looking to break out, it is a tremendous opportunity to meet new reporters and influencers, re-engage old friends, and showcase what's new to some of the most plugged in, top tier reporters across the world."
IFA drives innovation in the consumer electronics and home appliances industries with startups, research laboratories, universities, the world's leading digital brands for work, home and play, and the companies that design, manufacture and sell the building-block components for future products – from the kitchen to the office, in healthcare, the Internet of Things, automotive and mobile devices and connected services; the smart home, drones, virtual and augmented reality – just in time for retailers and distributors to introduce consumer and business buyers to new products and services for fourth-quarter and holiday sales.
Now in its 24th year, ShowStoppers is the global leader in producing press and business events spanning the US, Europe and Asia. Each event organizes product introductions, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives. Industry leaders, innovators and startups exhibit to generate news coverage and product reviews, make new connections, promote brand, and open new markets. ShowStoppers produces events at CES, Mobile World Congress and Mobile World Congress Americas, among others; the official press events at CE Week, IFA, and NAB; and partners with CES and CTIA.
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