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Calling All College Fashionistas! Rent The Runway's "Runway Reps" Take Over College Campuses Nationwide PROGRAM EXPANDS TO 125 CAMPUSES WITH LAUNCH OF RTRONCAMPUS.COM

NEW YORK, Aug. 24, 2011 /PRNewswire/ -- Rent the Runway announces the much anticipated back-to-school launch of RTR On Campus (www.RTROnCampus.com), a college dedicated website and all-access destination for fashion and beauty trends, entertainment news, girl talk advice and information on Rent the Runway's "Runway Rep" program. Since its inception in 2009, the program has grown exponentially from 50 to 125 schools and 150 to 500 Runway Reps nationwide.  RTR On Campus will help fuel the program's growth and encourage information sharing among the Runway Reps who are tasked with integrating Rent the Runway into their campuses through grassroots marketing efforts, public relations and event planning.

"While Rent the Runway's core customer continues to shop Rent the Runway for post-college events such as weddings, charity galas and parties, we're excited to offer a new destination to inspire and inform our college-aged customer.  With full social calendars of their own, college-aged women have a variety of events to rent the runway for and we're excited to bring them a dedicated editorial experience on RTROnCampus.com," said Jennifer Hyman, CEO and co-founder of Rent the Runway.

RTR On Campus will additionally host an interactive online community for Runway Reps that will monitor each campuses progress, track events, provide real-time industry news, allow networking and encourage the sharing of ideas in an open forum amongst the 500 Runway Reps. Powered by 14 bloggers from various college campuses across the United States, RTR On Campus coincides with the mission of Rent the Runway – to give women an all-encompassing experience for life's special occasions.

Participating Runway Rep Campuses Include:

American University, Arizona State, Auburn, Binghamton, Boston College, Boston University, Brandeis, Bucknell, Butler, Carnegie Melon, Case Western Reserve, Chapman, Clemson, College of Charleston, College of William and Mary, Colorado, Colorado State, Columbia, Cornell, Dartmouth, Davidson, DePaul, DePauw, Drexel, Duke, East Carolina, Elon, Emory, Florida State, George Mason, George Washington, Georgetown, Georgia Institute of Technology, Harvard, Howard, Indiana, Iowa, James Madison, John Hopkins, Kansas, Kent State, Lafayette College, Lehigh, LeMoyne, Loyola University of Maryland, Loyola Marymount, Louisiana State University, Miami State University, Michigan State, Mississippi State, New York University, North Carolina State, Northeastern, Northwestern University, Ohio State, Old Dominion, Penn State, Portland State, Princeton, Roger Williams, Rollins, Rutgers, Santa Clara, Savannah College of Art and Design, Southern Methodist University, Southwestern, St. Lawrence, Stanford, SUNY Cortland, SUNY Geneseo, Syracuse, Texas Christian, Texas Tech, Trinity College, Tulane, University of Alabama, University of Arkansas, University of Arizona, University of California Los Angeles, UC Berkeley, University of California, University of Central Florida, University of Chicago, University of Connecticut, University of Delaware, University of Denver, University of Florida, University of Georgia, University of Illinois, University of Iowa, University of Kentucky, University of Maryland, University of Miami, University of Mississippi, University of New Hampshire, University of North Carolina, University of South Carolina, University of Oregon, University of Pennsylvania, University of Rhode Island, University of Richmond, University of Southern California,  University of South Carolina, University of South Florida, University of Southern Mississippi, University of Tennessee, University of Texas-Austin, University of Texas-San Antonio, University of Utah, University of Virginia, University of Washington, University of Wisconsin, University of Wyoming, Vanderbilt, Virginia Tech, Wake Forest, Washington and Lee, Washington State, and Yale.

About Rent the Runway

Rent the Runway is the premier online destination for dress and accessory rentals.  With a revolving roster of over 150 top designers, 25,000 of the season's hottest dresses, and 4000 accessories, Rent the Runway is designer fashion delivered to her doorstep for a fraction of the price.  For all of life's special occasions, www.renttherunway.com provides the Cinderella experience for women everywhere.

For more information, please contact:  
Ashley Savage
212.524.2874
abs@renttherunway.com

SOURCE Rent the Runway



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