NEW YORK, March 5, 2013 /PRNewswire/ -- Rent the Runway, the leading online destination for designer dress and accessory rentals, announced today plans to throw a prom for a high school impacted by the devastation of Hurricane Sandy in November 2012. Hurricane Sandy brought unthinkable devastation to the U.S. East Coast, destroying homes, businesses and closing classrooms throughout communities. Rent the Runway, a Manhattan-based company, will provide one high school with a magical Cinderella prom.
Beginning today through March 15th, high schools will have the opportunity to submit their school for the ultimate prom experience. On March 25th, three finalists will be announced as chosen by Rent the Runway's Prom Committee, comprised of the company's Co-founders – CEO Jennifer Hyman and President Jennifer Fleiss – Rent the Runway's Fashion Director Lucy Sykes Rellie, Teen Vogue's Editor in Chief Amy Astley, and My Fair Wedding's David Tutera. It will then be up to the schools and their communities to solicit the most votes for their school before the final winner is announced on April 1st.
With the help of Lancome, Drybar and Men's Wearhouse, Rent the Runway will ensure each student feels and looks their best for this magical evening. Leading up to prom, students will enjoy a VIP styling party to aid in their selection of the perfect head-to-toe look which includes their choice of a stunning designer dress or tuxedo, as well as hair and makeup services, to guarantee a complete and flawless look. In addition, an extraordinary prom venue transformed with elaborate decor styled by David Tutera, will host the prom. Students will be wowed by a spectacular surprise celebrity performance.
"Prom is the first real Cinderella moment in a woman's life," stated Jennifer Hyman, CEO and Co-founder of Rent the Runway. "By providing a truly unforgettable prom to a high school significantly affected by such a damaging storm – that occurred right in our own backyard – we hope to inspire positivity and empowerment to the entire community around such a momentous occasion for the students."
Additional industry leaders in fields ranging from photography to music will join the Prom Committee to provide further consultation on key elements of the prom.
For further entry details, to nominate your school, and to vote on the top three finalists, please visit: http://www.renttherunway.com/prom
ABOUT RENT THE RUNWAY:
Rent the Runway is the premier online destination for dress and accessory rentals. With a revolving roster of over 170 top designers, 35,000 of the season's hottest dresses, and 7,000 accessories, Rent the Runway is designer fashion delivered to her doorstep for a fraction of the price. For all of life's special occasions, www.RenttheRunway.com provides the Cinderella experience for women everywhere.
SOURCE Rent the Runway