Calling All Sun Worshippers: Malibu® Creates the Ultimate Summer Gig for Flip Flop Aficionados, as the Iconic Caribbean Rum with Coconut Liqueur Announces Search for its Radio Maliboom Boom™ Correspondent
Correspondent Kicks Summer into High Gear During 10-City Station Invasion Concert Tour
NEW YORK, April 7, 2011 /PRNewswire/ -- Do you dream of living the beach bum lifestyle? Do you worship at the altar of sun, sand and surf? Courtesy of Malibu, the best gig this summer isn't in an office – it's on the beach with a cocktail in hand and flip flops on your feet. The perfect summer will be a reality for one outgoing guy or gal, when the iconic spirit launches a nationwide search for the Radio Maliboom Boom Correspondent (http://malibucorrespondent.com). In this role, one fortunate individual will travel across the country attending concerts, reporting from the road, interviewing celebrities and celebrating the season of sun.
Get Your 'Bu On As the Radio Maliboom Boom Correspondent
If you want to ditch your cubicle and hit the best beaches, bars or pools, then load up on sunscreen and get your Malibu game face on. The Correspondent position was developed to find the emcee for the Station Invasion Concert Tour presented by Radio Maliboom Boom, a 10-city musical series which will bring the spirit of the Caribbean from coast to coast. The Radio Maliboom Boom Correspondent will emcee the tour, introduce the musical acts and rally the nation to get their island on—Malibu style.
"We're liberating one person from their dull routine to enjoy the summer of a lifetime," said Anna Battiloro, Senior Brand Manager of Malibu. "This role requires someone who is outgoing, creative and passionate—someone who is capable of keeping our fans up to speed on the concert happenings, and who really knows how to engage a crowd."
In addition to leading the party and rallying the nation, the Correspondent will be creating videos, blog posts, Facebook® updates and tweets. The selected applicant will also represent Malibu by conducting and participating in video, radio and media interviews across the nation, making for a most excellent summer stint.
Starting April 1, applications for the Radio Maliboom Boom Correspondent are being accepted online through May 15, 2011; those interested must be 25 and over, fill out an application and submit a video "reel" that creatively showcases why they should be chosen, incorporating three key messages about Malibu. Three finalists will attend training in Malibu's homeland of Barbados from June 20-23, 2011. The summer stipend for the Correspondent will be $15,000—and all the dancing they can handle.
More details on Malibu's summer of fun, including the Correspondent search and summer cocktails, can be found at the Radio Maliboom Boom Correspondent website (http://malibucorrespondent.com). You can also receive more details by following Malibu on Twitter @Malibu_Rum.
About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. In July, 2008, Pernod Ricard completed the acquisition of the iconic ABSOLUT® Vodka brand from the V&S Group, and Pernod Ricard USA is now the second-leading company in the U.S. by sales value.
In addition to ABSOLUT®, Pernod Ricard USA's leading brands include such prestigious spirits as The Glenlivet® Single Malt Scotch Whisky, Chivas Regal® Scotch Whisky, Jameson® Irish Whiskey, Seagram's Extra Dry Gin®, Beefeater® Gin, Plymouth™ Gin, Martell® Cognac, Malibu® flavored Rum, Kahlua® Liqueur, Hiram Walker® Liqueurs, Pernod® and Ricard®; such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier Jouet® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
The company is based in Purchase, New York, and has roughly 1,000 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org
SOURCE Pernod Ricard USA
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