"We are thrilled that our revolutionary approach to data-driven communications played such an integral part in President-elect Donald Trump's extraordinary win," said Alexander Nix, CEO of Cambridge Analytica. "It demonstrates the huge impact that the right blend of cutting-edge data science, new technologies, and sophisticated communication strategies can have."
Cambridge Analytica is proud to have built a state-of-the-art data operation and advertising technology infrastructure for a presidential campaign in less than six months: a first in U.S. political history. The firm was able to harness the so-called "Trump effect" by identifying and understanding the electorate, and by connecting with them on the issues they care about.
"Our internal data showed the race tightening in the last few weeks of the election because of previously hidden trends within voter sampling and demographic abnormalities in absentee ballots and early voting (particularly in rural areas). These trends, in part, were responsible for the boost towards the president-elect in the industrial Midwest," said Matthew Oczkowski, Head of Product for Cambridge Analytica. "Our models predicted most of the late movement correctly. We are extremely proud of the work that we were able to do in collaboration with the campaign."
Cambridge Analytica planned and executed the campaign's digital media planning and buying operation to win over voters, and was able to test and immediately refine its messaging and delivery platforms by using the firm's data and polling.
Through Cambridge Analytica's digital team, the campaign was the first to leverage many of the emerging trends in the advertising industry, such as native advertising.
The firm's advanced data analytics allowed President-elect Trump to raise more small-dollar donations than any Republican candidate in history.
About Cambridge Analytica:
Cambridge Analytica, the U.S. affiliate of SCL Group, is the market leader in the provision of data analytics and behavioral communications for political campaigns, issue groups and commercial enterprises. With cutting-edge technology, pioneering data science, and 25 years of experience in behavior change, CA provides advertisers with unparalleled insight into their audiences. More information can be found at: https://cambridgeanalytica.org.
North 6th Agency (for Cambridge Analytica)
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SOURCE Cambridge Analytica