2014

Camo Print Is Fall's Hottest Fashion Trend Shopko Helps Customers Incorporate Camo Trend Into Apparel, Home and Accessories

GREEN BAY, Wis., Sept. 3, 2013 /PRNewswire/ -- Camouflage isn't just for hunters anymore!  The hottest fashion trend this fall is camo print and Shopko helps customers incorporate this trend into their lifestyle with apparel, accessories and items for the home.  While outdoorsmen (and women) will still find all of their performance camo wear at Shopko, shoppers looking to incorporate camo print into their everyday lives will also find everything they need to be part of the camo print trend without breaking their budget.

Shopko has Realtree and Mossy Oak branded apparel for every member of the family.  Great casual looks for men include Realtree and Mossy Oak fleece hoodies, short sleeve tees and long sleeve crews.  These pieces look great on their own and are perfect for layering as the weather gets cooler.  Shopko even has Realtree Xtra camouflage licensed Ford and Chevy designs so guys can show off their love for their trucks!  

After the guys come in from the woods, they can relax in Realtree print lounge pants in cotton jersey or printed flannel while keeping their feet warm in Realtree slippers.  For shoppers who are already thinking ahead, these items, along with Realtree baseball hats, coffee mugs and gift sets, will also make great gifts for the outdoor enthusiast.

And ladies, it's easier to be part of the camo trend than you may think! 

"Camo can be worn as a neutral, a print or a color and Shopko has apparel and accessories to let you incorporate the camo trend into your wardrobe – whether you choose to be bold or subtle," said Jill Soltau, Shopko President and Chief Merchandising Officer.  "Shopko has of-the-moment camouflage pants for Missy and Juniors which can be worn as an updated alternative to a pair of jeans."

If you're looking for something more subtle, try a hoodie featuring just a touch of Realtree camo and screen-printed tops with Realtree camo sleeves.  Ladies will also love the Realtree pink camo tees and hoodies which can be worn together for a feminine camo look.  And any outfit looks better with an official Realtree handbag in either pink or green camo, these fun, stylish handbags are perfect for ladies on the go with plenty of room for all of their essentials.

The camo trend is also hot for juniors and kids and they will want to wear the latest looks.  Juniors will love Shopko's official Realtree camo print graphic tees.  Bright colors and a fitted silhouette give the tees a feminine look and they look great with yoga pants featuring Realtree camo print on the waistband.  Girls will be pretty in pink camo apparel and loungewear and boys can hit the woods with dad, or the school playground, in all over camouflage pants and long sleeve tops.

Camo-lovers can't head out without their electronics and Shopko has those covered too.  Tech-savvy camo enthusiasts will love Amer's Koss Mossy Oak headphones and the Mossy Oak iPad case which will keep their technology safe at home or on their next wilderness adventure!  And the Mossy Oak Otterbox heavy duty phone case or Fuse Mossy Oak Strap Case are what they need to keep their phone safe in whatever conditions Mother Nature throws their way. 

The camouflage trend isn't limited to apparel though!  Shoppers can incorporate touches of camo into their home and outdoor spaces as well.  A pink Mossy Oak apron and Realtree quad chair are perfect for a neighborhood or family BBQ and Mossy Oak can coozies will keep drinks cool all night long.  Realtree and Mossy Oak comforter sets and window panels are ideal for bringing the great outdoors inside and tin signs are perfect for decorating the cottage or the man cave!

From the kitchen to the cafeteria, Shopko has everything shoppers need to satisfy their camo craving, including Realtree lunch coolers, stainless steel water bottles, mugs and coffee cups.  Camo enthusiasts can also travel in style with Mossy Oak car mats and steering wheel covers.

And while the camouflage trend has gone mainstream, we certainly can't forget who started it all – the rugged outdoorsman.  Shopko has performance apparel to keep the hunter warm in the woods without being detected by his prey.  The "Xtra" in Realtree Xtra stands for extra effectiveness in the field.  This new camo pattern blends perfectly year round in a variety of habitats from the leaf change of fall through winter and then again in early spring before green-out.  The Realtree Xtra camo jacket will protect against the elements, especially when paired with Realtree and Mossy Oak gloves and hats and layered with Energy Zone compression shirts and performance fleece in the Mossy Oak pattern (with or without Blaze) that can be found only at Shopko.

With more than 325 stores in 21 states across the U.S. and a complete online store at www.shopko.com, Shopko offers a wide selection of products to allow customers to incorporate the hot camouflage trend into their personal style without breaking the bank.

About Shopko
Founded in 1962 and headquartered in Green Bay, Wisconsin, Shopko Stores Operating Co., LLC is a $3 billion retailer that operates more than 325 stores in 21 states throughout the Midwest, Mountain, North Central and Pacific Northwest regions. Retail formats include 134 Shopko stores, providing quality name-brand merchandise, great values, pharmacy and optical services in small to mid-sized cities; 5 Shopko Express Rx stores, a convenient neighborhood drugstore concept; 18 Shopko Pharmacy locations; and 176 Shopko Hometown locations, a smaller concept store developed to meet the needs of smaller communities.  For more information, visit www.shopko.com.

Shopko is owned by an affiliate of Sun Capital Partners, Inc., a leading private investment firm focused on leverage buyouts, equity, debt, and other investments in market-leading companies. 

SOURCE Shopko



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