Campaign Promoting Federal Workers Launches
WASHINGTON, Feb. 12, 2014 /PRNewswire-USNewswire/ -- The National Treasury Employees Union (NTEU) has launched the first phase of a yearlong public service campaign to underscore the direct connection between the work of federal employees and the quality of life in America. The new campaign will include radio and TV Public Service Announcements (PSAs), a web site, social media and a grassroots effort involving NTEU's chapters around the nation.
"The government shutdown gave Americans a glimpse of what life would look like without federal workers," said NTEU National President Colleen M. Kelley. "The shutdown is over, but the failure of Congress to support federal employees and federal agencies continues to threaten our nation's future."
The federal employee union is determined to change the conversation about federal workers.
"Because of federal employees, you do not have to put your money under your mattress, worry about getting your Social Security check on time or be afraid to eat your lunch," said Kelley. "It may be politically expedient or considered humorous to verbally disrespect federal workers, but it is insidious and harmful to our national interests. It is time to stop the snark and have serious conversations."
The campaign features two 60-second video PSAs—"Without Us" and "We Protect." Both emphasize the important, yet largely unseen, roles federal employees play in the everyday life of our country. The PSAs feature NTEU members who are frontline federal employees from a range of agencies and who provide numerous services to the public.
The public can learn about the work of federal employees by visiting www.TheyWorkforUS.org where they can view the videos, read spotlights about the work of federal employees, find social media materials to share and use an interactive map to find out how many federal employees are in their state.
"At a time when a significant amount of political paralysis has contributed to a negative image of government and government employees, these messages underscore the meaningful and positive role federal agencies and their employees play in the life of every American," Kelley said.
The first phase of the campaign is the launch of the PSAs supported by media events, grassroots efforts by NTEU local chapters around the country and public outreach through the Internet and social media. Throughout the year, NTEU will unveil additional elements of the public awareness campaign.
NTEU is the nation's largest independent federal union, representing 150,000 employees in 31 agencies and departments.
SOURCE National Treasury Employees Union