LOS ANGELES, Nov. 19, 2015 /PRNewswire/ -- Los Angeles Lakers' forward Metta World Peace has officially launched his "Family Defense" 2015-16 campaign with an online giveaway which will feature monthly prize drawings of autographed basketballs and other memorabilia, and the Grand Prize drawing in August 2016 for his 2004 NBA Defensive Player of the Year trophy. World Peace, who initially announced the giveaway in late October, says proceeds from the campaign will be donated to Xcel University, Inc., Mental Health America, and The Artest Foundation, in support of building stronger families.
"Family Defense aims to help couples strengthen their relationships, encourage fathers to spend more quality time with their children, and create the best environments in which to raise families," says World Peace. The goal of the program is to help families build effective and positive communication, improve conflict resolution skills, spend more quality time together, and show appreciation of and respect for each other. More information is available at mettaworldpeace.com and familydefense37.com.
World Peace has hired Canadian based contest marketing agency RAVEN5 to execute the giveaway and hopes to raise $2 million before the campaign comes to a close in July 2016. Participants are provided a variety of ways to earn entries into the giveaway.
Metta World Peace is a forward with the NBA's Los Angeles Lakers. Known as Ron Artest before legally changing his name in September 2011, he gained a reputation as one of the league's premier defenders and won the NBA Defensive Player of the Year Award in 2004. In April 2011, he was the recipient of the J. Walter Kennedy Citizenship Award for his work in Mental Health Awareness. In his career he has played for the Chicago Bulls, Indiana Pacers, Sacramento Kings, Houston Rockets, Los Angeles Lakers and New York Knicks. He won his first and only NBA Championship with the Los Angeles Lakers in 2010, and raffled off his Championship Ring in December 2010 - which raised $651,000 for his nonprofit, Xcel University. He is the proud father of four children.
For further information:
Media contact for Metta World Peace: Heidi Buech, President, Artest Management Group, Email
*RAVEN5 is a collaborative and creative contest marketing agency, based in Oakville, Ont. Canada.
SOURCE Metta World Peace