Camper Delivers 60 Percent Improvement in Website Performance with Level 3 CDN to Enhance Online Experience for Global Customers Level 3 Solution Increases E-commerce Conversion Rates by More Than 40 Percent in Some Countries to Drive Online Sales for Camper
LONDON, Jan. 30, 2014 /PRNewswire/ -- Level 3 Communications, Inc. (NYSE: LVLT) today announced its content delivery network (CDN) has been deployed to help European footwear retailer Camper significantly improve its global website performance.
The Spain-based retailer, known for its distinctive brand design, has more than 300 stores and 4,000 authorized points of sale in more than 40 different countries, as well as a strong e-commerce business. Critical to the success of its business, www.camper.com is now using the Level 3 CDN to deliver faster page load speeds and online sales processing. These improvements are part of the company's strategy to increase its global customer base and improve its overall online retail experience.
Since adopting the Level 3 CDN, Camper's web page load time has improved by approximately 60 percent - resulting in an increased level of online sales of more than 40 percent in some countries, as per Camper statistics. The Level 3 CDN can achieve its web page load time improvements by putting content closer to the user via a globally dispersed network of content servers, supported by 26.8 TBps of capacity.
"We want to give customers in all of the countries in which we operate a seamless online experience," said Pere Fiol, Head of IT at Camper. "Thanks to the Level 3 CDN, we can now provide that enhanced experience to our customers, which drives repeat visits to our website and thereby increases online sales."
"Global online retailers such as Camper are faced with an increasingly competitive market where it is harder than ever to maintain customer loyalty," said Tim Passingham, senior vice president of Enterprise Business for EMEA at Level 3. "Because of this, they need to differentiate by having world-class e-commerce technology in place to improve the online experience, as well as customer retention and conversion rates."
For more information on Level 3's CDN services, visit www.level3videocloud.com.
About Level 3 Communications
Level 3 Communications, Inc. (NYSE: LVLT) provides local, national and global communications services to enterprise, government and carrier customers. Level 3's comprehensive portfolio of secure, managed solutions includes fiber and infrastructure solutions; IP-based voice and data communications; wide-area Ethernet services; video and content distribution; data center and cloud-based solutions. Level 3 serves customers in more than 500 markets in 55 countries over a global services platform anchored by owned fiber networks on three continents and connected by extensive undersea facilities. Level 3 services are provided by subsidiaries of Level 3 Communications, Inc. For more information, visit www.level3.com.
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Some statements made in this press release are forward-looking in nature and are based on management's current expectations or beliefs. These forward-looking statements are not a guarantee of performance and are subject to a number of uncertainties and other factors, many of which are outside Level 3's control, which could cause actual events to differ materially from those expressed or implied by the statements. Important factors that could prevent Level 3 from achieving its stated goals include, but are not limited to, the company's ability to: successfully integrate the Global Crossing acquisition or otherwise realize the anticipated benefits thereof; manage risks associated with continued uncertainty in the global economy; maintain and increase traffic on its network; develop and maintain effective business support systems; manage system and network failures or disruptions; avert the breach of its network and computer system security measures; develop new services that meet customer demands and generate acceptable margins; defend intellectual property and proprietary rights; manage the future expansion or adaptation of its network to remain competitive; manage continued or accelerated decreases in market pricing for communications services; obtain capacity for its network from other providers and interconnect its network with other networks on favorable terms; attract and retain qualified management and other personnel; successfully integrate future acquisitions; effectively manage political, legal, regulatory, foreign currency and other risks it is exposed to due to its substantial international operations; mitigate its exposure to contingent liabilities; and meet all of the terms and conditions of its debt obligations. Additional information concerning these and other important factors can be found within Level 3's filings with the Securities and Exchange Commission. Statements in this press release should be evaluated in light of these important factors. Level 3 is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.
SOURCE Level 3 Communications, Inc.