Can Sustainability Be Sustainable? For One Resourceful Earth-Kind Entrepreneur the Answer is Yes!
By Theresa Trocke, CPG/Retail Consultant
BISMARCK, N.D., Dec. 21, 2010 /PRNewswire/ -- Earth-Kind, Inc.'s Kari Warberg Block set out to solve a natural problem in a natural way. She not only succeeded, but found a sustainable path for her products and company. Today, Fresh Cab® rodent repellent is the only indoor, EPA registered, natural rodent repellent available.
Warberg Block, who calls herself the "Farmer in Charge," has built a business with annual sales of $2 million through national distribution in hardware and farm and home channels. As the company grows, the challenge will be maintaining the sustainability platform. Kari sees sustainability as more than a green way of thinking as her company illustrates: ingredients from local farmers and package assembly by individuals with developmental disabilities through a partnership with Epic Enterprises, Inc. The Earth-Kind team was recently presented with the Epic Business Partnership Award in recognition for their special efforts to help job-site workers experience independence within their workday.
"For each aspect of our business, I ask myself what is the best use of every possible resource from the ground up," says Kari. She is passionate that her way of doing business benefits retailers. "It's a sustainable model because it works for both of us."
Earth-Kind's Fresh Cab® has a 90%+ repeat purchase rate, adding value for retailers as it cultivates a loyal consumer base looking for natural alternatives to poisons, baits and traps. Innovation and building economic stability for her company, employees and community is core to Warberg Block as illustrated by her recent recognition as a finalist in the first annual Vistage International Member Leadership Awards.
Kari was recognized as one of three worldwide finalists in the innovation category. As an innovation finalist, the company leader must have taken on difficult problems or challenged assumptions to innovate or transform a business strategy, product and/or process that created significant business growth.
Kari is committed to creating natural, safe and effective products that have a positive impact on agriculture, society and the environment, a formula that will continue to prove sustainable.
About Earth-Kind, Inc.
Bismarck based Earth-Kind, Inc. manufactures and distributes natural solutions for nature's problems. The company's manufacturing plant employs developmentally disabled individuals for product assembly. Its products are distributed through more than 15,000 National retail locations. For more information, visit www.earth-kind.com
SOURCE Earth-Kind, Inc.
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