Canada's E1 Entertainment Signs With Rentrak to Track Its On-Demand Movie Business

PORTLAND, Ore., May 19 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced that it has entered into an agreement to provide E1 Entertainment (E1), one of the world's premier independent entertainment distributors, with advanced measurement services through Rentrak's OnDemand Essentials™ product.

With the company's expanding presence in the on-demand market, Rentrak's OnDemand Essentials tracking and measurement service will allow E1 Entertainment to evaluate its on-demand business and respond appropriately in order to remain competitive in the transactional-on-demand (TOD) category.

"Rentrak's OnDemand Essentials will enable E1 Entertainment to generate accurate and timely assessments of how its entertainment properties are faring from both a strategic and tactical viewpoint. This valuable data will provide E1 with insights key to future business transactions," said Carol Hinnant, Rentrak's Senior Vice President of Business Development, Advanced Media.

"E1 recognizes that in order to maximize revenue it is critical to have timely, actionable performance data of our titles," said Michael Smith, Vice President Television and Digital Sales, E1 Films. "After evaluating our needs, we concluded that Rentrak's OnDemand Essentials is the service that will help us understand our performance and achieve our goals in an increasingly competitive marketplace."

About OnDemand Essentials®

OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, Web browser-based 24/7 access to on-demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, as well as track their performance against the broader business sector in which they operate.

About E1 Entertainment

E1 Entertainment (AIM: ETO) is a leading independent entertainment content enterprise that acquires and exploits world-class film, television and music properties around the globe. Its four primary businesses units (E1 Television, E1 Films, E1 Music and E1 Distribution) operate in Canada, the U.S., the UK and Ireland, France, Australia, New Zealand, the Netherlands and Belgium, providing extensive expertise in film distribution, television and music production and distribution, kids programming, and merchandising and licensing. E1's growing content library, which currently includes more than 5,000 feature films, 2,400 hours of original television programming and 45,000 music tracks, is distributed across all media formats in more than 190 countries.

About Rentrak Corporation

Rentrak Corporation (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, Canada, France, Germany, Mexico, Spain and the United Kingdom. For more information on any of Rentrak's services, please visit www.rentrak.com.

SOURCE Rentrak Corporation