Canal Panda Spain Ratings Soar 200% Three Months After Launch of Cross Media Platform
Ratings increase from 0.3% to 0.95% attributed solely to the impact of mobile & tablet Apps powered by Applicaster
TEL AVIV, Israel, July 10, 2012 /PRNewswire/ -- Applicaster, a provider of a flexible, robust broadcast platform for authoring, production and delivery of multi-screen experiences, is pleased to report that in less than three months since the launch of its cross media apps by Canal Panda Spain, there has been an increase of 100% in monthly TV viewer ratings, from 0.3% to 0.6%, and of 200% with daily ratings reaching 0.95%. Canal Panda in Spain is the Kids Pay TV Channel and the latest channel launch of Chello Multicanal, a Chellomedia company and the largest independent TV Channel producer in Spain and Portugal. The subscription-based live streaming, VOD and social TV application, launched by Canal Panda for the iPhone and iPad on 1 April 2012 celebrates Panda's 1st anniversary on air, and has been highly praised by the Spanish press.
Powered by Applicaster's technology and services, Canal Panda creates a video playground for children between the ages of four and nine - allowing them to engage and interact with the content, the channel and their friends through social networks such as Facebook and Twitter. Canal Panda's rich offering includes live streaming, on-demand video, a synchronized EPG, social media, games and even enables the viewer to create a favorite clips library of the channel's best and most entertaining content, that can be viewed even with no Internet connection. The application is offered for only EUR1.59 per month, including 15 minutes of free access for the first 6 months.
"We are proud of being able to present Canal Panda to the Spanish audience with these innovative and pioneering services for our young viewers and their parents," says Eduardo Zulueta , CEO Chello Multicanal. "We have seen that the use of mobile devices is helping our audience to know us deeply and encourages their coming to the big screen to watch us more often."
Commenting on the ratings reported by Canal Panda Gali Polotsk, VP Strategy and Finance at Applicaster said, "This impressive rise in the channel's ratings demonstrates once again how Applicaster's powerful set of cross-media tools helps improve and sustain TV viewership. Applicaster is excited to be a part of Canal Panda's success and support the rich, entertaining content and activities brought to children on a multitude of screens."
Applicaster will be showcasing its platform at the upcoming IBC show in Amsterdam from 7- 11 September. Visitors can expect to see demonstrations of Applicaster's innovative end-to-end solution aimed at increasing viewer engagement and involvement and extending TV prime time. Applicaster's platform enables broadcasters to boost content, both live and on-demand, to a multitude of screens even with no Internet connectivity. The platform encourages viewers to share, express and intuitively interact with content and brands, in sync with TV. Applicaster helps broadcasters to stretch prime time with second screen activities such as polls, voting, games and competitions, increasing viewership and ratings in the most cost-effective way.
Applicaster's solutions have been adopted by a constantly growing number of leading content owners, format developers, broadcasters, cable companies and MNOs worldwide.
About Chello Multicanal
Chello Multicanal is the leading independent producer and distributor of thematic TV in the Iberian market. The company operates a portfolio of 22 channels: Canal Hollywood, XTRM, Somos, CTK, MGM, Canal 18, Buzz, Odisea, Odisseia, Natura, Canal Cocina, Canal Decasa, Sol Musica and Canal Panda. Chello Multicanal is a 50% shareholder in 2 joint ventures; one with A+E Networks for the channels Historia, Bio and Crimen & Investigacion, and another one with Zon Multimedia for Canal Panda, Panda Biggs, Mov and Canal Hollywood for the Portuguese audience.
Chello Multicanal is part of Chellomedia, the international content division of Liberty Global, Inc.
Applicaster, a cutting-edge provider of broadcast solutions for authoring, production and delivery of multi-screen experiences, has been empowering world-leading formats, broadcasters, cable and mobile operators for the past 4 years. Applicaster facilitates the transformation of programming into simultaneous screen experiences, changing the play from content-driven new media to experience-driven new media by building direct relationships with audiences and leveraging today's mobile lifestyle. Applicaster delivers innovative multi-screen solutions that include live and on demand video, rich interactive overlays, 2nd screen, synchronized and social experiences, and multi-screen apps that function in all connectivity environments, supporting any business model. Together with its powerful management and analytic tools, Applicaster enables broadcast operations to swiftly, efficiently and profitably rise to the challenges and reap the benefits of TV as it evolves.
For additional information, please visit www.applicaster.com.
Tel. +972 74 702 3211
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