Cancer Network Awards Gold for Winners of Medical Diagnostic Game
NORWALK, Conn., Sept. 13, 2012 /PRNewswire/ -- UBM Medica US and Cancer Network today announced the winners of the "Diagnostic Champions' Challenge" – an online game designed to test the knowledge and medical diagnostic skills of physicians and other healthcare professionals. Dr. Sumit Sawhney of Florida and Alex Browns of Texas have each won an ounce of gold bullion by placing first in the final round of the five-week challenge.
During the interactive challenge, players were tasked with answering multiple choice questions based on diagnosing and assessing different types of cancer – culminating with the top physician and non-physician players from the first four weeks competing in the final round.
"Our audience was very receptive to the challenging clinical cases offered by the Challenge on Cancer Network," said Brian Field, EVP/Managing Director, UBM Medica US. "By offering the 'Diagnostic Champions' Challenge' to our various healthcare audiences, we've seen firsthand how games can be used as an effective learning tool."
Cancer Network is an online resource which provides cancer care specialists with unique editorial content and information. For more information about Cancer Network, visit: http://www.cancernetwork.com.
For more information about the "Diagnostic Champions' Challenge": http://goforthegold.cancernetwork.com
About UBM Medica US
Addressing today's healthcare information needs, UBM Medica US, delivers strategic, integrated communications solutions and comprehensive reach—online, in print, and via custom programs. Improving the effectiveness of healthcare through information and education, UBM Medica US provides unbiased clinical, practical, and business information for physicians, providers, payers, and patients around the world. Through journals, magazines, websites, online communities, drug databases, digital events, and other valuable resources, UBM Medica US also delivers comprehensive communication solutions for the pharmaceutical and related industries. Websites include CancerNetwork.com, ConsultantLive.com, DiagnosticImaging.com, MusculoskeletalNetwork.com, OBGYN.net, PhysiciansPractice.com, PsychiatricTimes.com and SearchMedica.com. UBM Medica US is part of UBM Connect – which provides marketing services across a number of communities, the largest of which are healthcare, medical device design and advanced manufacturing. UBM Connect is a UBM plc company. For more information, visit www.UBMMedicaUS.com
SOURCE UBM Medica US