Candle e-Retailer "Yummi Candles®" is Betting the Future on Presenting Consumers with Deals So Good They Go Viral, Rather Than Spending Resources on Marketing Dollars
MISSISSAUGA, Ontario, Aug. 1, 2013 /PRNewswire/ -- Sokratis Antonopoulos (Director of ecommerce at Yummi Candles®) is certain that consumers will create a viral effect when presented with a bargain that can be described as epic. "We have chosen a product that is very popular within the wedding and event industry and we have decided to sell it below our cost."
He continues to say, "We are particularly enthusiastic with the tightly knit community of brides who make up a large portion of our customer base and at the same time happen to be very active online." Yummi Candles® feels confident that this group of forum contributors will essentially want to share a feel good story about how they got this great deal on candles for their wedding; therefore, persuading brides to log on to their favorite blogs, social media outlets and email to spread the word about Yummi Candles®. His underlying intent is to increase natural search engine traffic to the brand's e-store, which is becoming increasingly expensive via paid methods like Google Adwords.
On August 1st, 2013 Yummi Candles® will begin selling a set of 72 premium quality 10-hour votive candles and 72 glass candles holders for only $20. Typically this bundle retails for upwards of $80. Antonopoulos describes how consumers would have to spend $144 to get the same product at Target. He continues on about the unprecedented value and deep discount that Yummi Candles® is offering and how the consumer is the clear winner here.
The company goes on to say, "We are a family business that does not have the marketing budget to compete with the large retailers. Given the reach and viral power of the Internet, we feel that we would rather reward our customers with best in class products by way of incomparable prices and hopefully they will return the favor by becoming loyal customers and making the deal go viral." Antonopoulos clarifies that this product has vast market potential and is great for home decor, restaurants and other events that could benefit from the warmth and ambiance of a glowing candle.
Not only is this a bold marketing approach that Yummi Candles® is taking, so is the product in itself. Made from a renewable source the wax is derived from a blend of vegetable based wax, for this reason consumers can feel good about saving money and the environment at the same time. Furthermore the company notes that the glass candle holders can be cleaned out and re-used at a later date, potentially as shot glasses (bottoms up to that!). More information on how to clean out the candleholders can be found on the branded website at www.yummicandles.com.
Yummi Candles® has been manufacturing candles since 1976 and is located in Mississauga, Ontario which is just outside Toronto. They also have a satellite office in Las Vegas, Nevada, distribution in Upstate New York and Vancouver, BC. Please forward any product related inquiries to customer service @ 1-888-986-6448.
Social Strategist at Neo-Image
SOURCE Yummi Candles