BEVERLY HILLS, Calif., Sept. 4, 2013 /PRNewswire/ -- Cannon Trading was established in 1988 and is celebrating its silver anniversary this year after 25 successful years of doing business. The firm has weathered quite a few global financial storms over the years – and a few national ones, as well - but the foundation is solid. The company has remained in the same location in Beverly Hills, California, for complete tenure in business. Over the course of that time, Cannon Trading has had many opportunities to shift its business model away from being an independent introducing brokerage firm. But, whenever those occasions arose, the firm chose to continue doing business the self chosen way – in the best interest of the customer.
Like commodities trading, Cannon Trading has also grown exponentially over the years. Today, the company's range of services includes a global connection to the world's commodities futures & foreign exchanges. "We now clear our clients' trades through five major clearing houses. Our clients have a choice between several of the industry's top-of-the-line trading platforms and experienced professional brokers," said Mike Levy, President at Cannon Trading.
"Our business model has been and always will be based on giving our clients the resources they need; whether that is providing a large variety of platform options to suit their needs, or bringing competitive trade pricing to retail and institutional traders. Our diversification between multiple Futures Commission Merchants helps us provide our clients with an impressive variety of products and choices," he added.
The company employs licensed brokers, who have been in the industry for as many as 30 years to ensure top-quality services.
There is no need to call a "customer service" desk, an accounting department, or a new accounts desk, only a team of well-qualified brokers capable of handling all of those tasks, is what is believed by the company management. That is what Cannon Trading has hung its hat on for the past quarter-century: the kind of customer service that this industry was founded on in the first place. In an age of electronic trading the service of having a personal broker is lost in most firms, but it has kept Cannon Trading going strong all these years.
Of course service in itself is not enough. Throughout the past 25 years Cannon Trading has ensured that it has always been at the forefront of the industry through technological advancements of electronic trading platforms, practical and responsible business relationships as the commodities and futures landscape has evolved, and presentations like webinars to ensure the clients are considering different investment methods and options for their trading.
As the industry has changed, Cannon has always been mindful of the evolving environment and has always kept customer interests in mind. The team of brokers looks forward to working with customers and finding out whether the futures trading landscape is something that will work for the individual customer.
Cannon Futures has consistently tried to be a place where the client/trader and broker work together as a team to assist the client in any way possible.
The result is a unique and progressive infrastructure that enables the company to meet the varied needs of clients with tailored service and execution.
In this silver tenure of business, Cannon Futures Trading has won a Customer Service Finalist of 2003 Readers Choice Award, and the brokers have been quoted in several magazines. The firm is a proud member of the NFA and CFTC since 1988.
Visit the website and take advantage of many of the free offers and educational tools Cannon Trading offers.
TRADING COMMODITY FUTURES AND OPTIONS INVOLVE SUBSTANTIAL RISK OF LOSS. THESE ARE RISKY MARKETS AND ONLY RISK CAPITAL SHOULD BE USED. PAST PERFORMANCES ARE NOT NECESSARILY INDICATIVE OF FUTURE RESULTS.
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SOURCE Cannon Trading