MELVILLE, N.Y., Dec. 22, 2016 /PRNewswire/ -- Millennials now comprise the largest percentage of the U.S. workforce, and their expectations when it comes to technology are starkly different compared to previous generations.1 Canon U.S.A., Inc., a leader in digital imaging and a provider of holistic solutions for businesses of all sizes, recently hosted a virtual panel that explored how businesses are responding to the need to reprioritizing their IT purchasing decisions due to the increasing numbers of millennials joining the workforce.
The panel, which featured industry experts as well as Canon dealer Dale Dupree, vice president of sales for North American Office Solutions, looked at how the customization and mobility found in today's consumer technology have been conditioning digital natives to expect the same options when it comes to business IT. Led by IDC analyst Chris Chute, the panelists drew on their own research and real-world experiences to illustrate how rapidly companies are responding to this demand for better, faster and more agile workplaces by expanding their cloud and mobility offerings. For example, Chute's research shows that U.S. midmarket adoption of Microsoft Office 365 grew over 60 percent in one year, from 30 percent to 50 percent adoption between 2014 to and 2015.2 In another example of how companies are re-prioritizing IT decision-making, Chute's research found that millennial-led firms are 25 percent more likely to be deploying Software as a Service (SaaS) over their peers1 and over 50 percent more likely to be deploying SaaS versions of travel booking, invoicing, payroll and financial management software.
"Millennials have had life-long experiences with consumer technology. When it comes to work, they expect their devices and apps be mobile-first and customizable and meet them on their own terms, regardless of location," said Chris Chute, vice president, Customer Insights and Analysis Group, IDC. "Mobility is essential, and cloud solutions are only going to become more the norm, so it's clear that businesses need to adapt to this changing environment to remain competitive in 2017 and beyond."
"The millennial generation is impacting the way we work and the technology we use in fascinating ways," said Patricia Ames, president and analyst, BPO Media. "Their penchant for mobile access, collaboration and open and transparent processes and communication have forced enterprise IT environments to abandon their silos and create efficient and more effective workflows for the modern office workers."
During the panel discussion, Ames noted that creativity is essential for business and these younger workers are proof new habits and ideas can change a whole business landscape. They take mobility as a given, and have no qualms about being "always on" but also expect to use technology as they have grown accustom to, personalized to their individual technology preferences.
Tom O'Neill, director Product Marketing for Canon U.S.A.'s Enterprise Solutions Division, noted the inherent tension for the enterprise environment when it comes to addressing these changing conditions. For the enterprise environment, a primary goal is achieving standardization, managed controls and security features. Decision-makers therefore need to actively avoid creating a problematic dynamic given millennial expectations for technology, flexibility and customization.
O'Neill discussed how Canon embraces a unified approach across hardware and software solutions to help enterprise environments optimize their digital workplace transformation to help meet the expectations of today's workforce and support the mutual goal of access controls and an efficient, productive business environment. One such example is seen with Canon's third generation imageRUNNER ADVANCE systems that now include uniFLOW Login Manager (ULM), an easy to use authentication application, which can help IT security administrators control who uses the device and the functions available to that user. With the My Advance feature, once authenticated, users can customize their individual user interface with the common functions and settings they use, for example setting the interface to display a particular language. This is a solution that helps balance access control with the needs of the enterprise environment and the customization expectations of the individual. And with this type of standard authentication found on Canon's third generation imageRUNNER ADVANCE systems, access to cloud services with security features that can help users protect documents and limit access to data is available to the user, and with the growing use of cloud based solutions, this ability to provide technology transparency to users and security features to the enterprise environment will grow in importance.
Dupree, a millennial himself, said that he expects that in 2017 will see even more demand for IT flexibility, customization and convenience in the workplace, and that providing a virtually seamless experience is critical to achieving the ROI that enterprises expect.
A recording of the presentation is available at the following link.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE: CAJ), ranked third overall in U.S. patents granted in 2015† and is one of Fortune Magazine's World's Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.
† Based on weekly patent counts issued by United States Patent and Trademark Office.
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1 Source: Pew Research Center Tabulations of monthly 1995 – 2015 Current Population Surveys, Integrated Public Use Microdata Series (IPUMS).
2 U.S. 2016 SMB Enterprise Application Migration Survey: Watching Midmarket Move to a Cloud-First IT Environment (IDC #US40228615).
Canon U.S.A. Web site:
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SOURCE Canon U.S.A., Inc.