LONDON, October 26, 2011 /PRNewswire/ --
Users can pay with PayPal within a connected TV for the first time in the UK
Capablue today announced that it has partnered with PayPal for its Connected platform, enabling brands to offer connected device applications and services via a subscription or on a pay per view rental basis.
Connected is the platform for the development and deployment of applications to multiple connected devices. Connected delivers a simple managed solution for content owners to provide a fast, immediate service with the best in class, user-centric content discovery and delivery solutions.
This latest announcement is a major development for the growing number of brands using Connected. PayPal's innovative payment transaction functionality has been seamlessly integrated with the Connected platform, enabling them to offer a range of VoD services through a variety of flexible payment methods. Users will be able to access premium rate content from a multitude of devices, paying with PayPal within a connected TV for the first time in the UK.
A PIN protection system will ensure that the process is fully secure with only the primary account holder having access to the payment service.
The Connected platform supports rapid and cost-effective implementation of bespoke applications. Connected has a high quality discovery interface which is easy to use and navigate. Viewers can personalise the service based on their preferences to get quick access to the content they want.
Tom Cape, managing director of Capablue, said:
"We are pleased to offer more choice to the wide range of brands using our platform by introducing PayPal to the Connected VoD service. This is the first time that transactions on Connected devices have been enabled which will mean that users can provide a much wider range of products and services."
Cameron McLean, general manager for merchant services at PayPal UK, said:
"PayPal on the Connected platform will allow viewers a next generation experience on their connected device. This partnership with Capablue gives the users of multiple connected devices a faster, safer and more cost-effective way to send and receive the smaller payments typically associated with online content."
Capablue is the UK's leading Video-on-Demand (VoD) and Connected TV solutions provider. Specialising in content and commerce solutions on internet connected devices, in particular the new breed of Connected TV devices.
Built from years of experience in delivering some of the UKs most significant VoD and Connected TV projects, Capablue's 'Connected' platform is a unique cloud-based solution for publishing, promoting and monetising content and products on Connected TV.
PayPal is the faster, safer way to pay and get paid online. The service allows members to send money without sharing financial information, with the flexibility to pay using their account balances, bank accounts or credit cards. With more than 103 million active accounts in 190 markets and 25 currencies around the world, PayPal enables global ecommerce.
PayPal Europe S.àr.l. et Cie S.C.A. is a Luxembourg-based limited liability partnership, which is regulated by the Commission de Surveillance du Secteur Financier ('CSSF') in Luxembourg. PayPal Inc is the ultimate parent of PayPal Europe S.àr.l. et Cie S.C.A. and is 100% owned by eBay Inc. PayPal Inc was set up in the US in December 1998 and acquired by eBay Inc in 2002.
For PayPal-specific enquiries, please contact the PayPal press office on +44(0)207-566-9777.
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