Capcom® Signs Ad Monitor for Video Games Contract with Rentrak
--Ad Monitor for Video Games is the Source for Comprehensive Retail Pricing and Promotion Information for the Video Game Industry--
PORTLAND, Ore., June 6, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced an Ad Monitor contract with Capcom Entertainment, Inc., a leading worldwide developer and publisher of video games, which will begin using Rentrak's video game circular ad tracking services to better manage their North American video game business.
Rentrak's Ad Monitor for Video Games is an interactive database of advertising circulars from major retailers featuring new release and catalog video games with pricing and full-color advertising circular images for the United States and Canada. Data is searchable by video game title, platform (console, handheld and PC), promotion, country, price, impression, game publisher, release date, genre, ESRB Rating, retailer and release pattern.
"We are pleased to add Capcom to our growing list of game publishers which utilize Ad Monitor for Video Games as their comprehensive source for retail video game ads, promotions and pricing that provides timely, accurate and actionable information for the video game industry," said David Paiko, Rentrak's Vice President of Home Entertainment.
Built directly from the feedback of video game publishers, the Ad Monitor for Video Games is the only service of its kind providing users with analytics along with the most granular automated brand space tracking available. Ad Monitor delivers full-color ad reports of video game titles from leading retailers each Monday, prior to the posted street date, with an e-cast available for comprehensive and timely information users can rely on. There is also a version of Ad Monitor available to subscribers that tracks the weekly retail ads, promotions and pricing for DVD and Blu-ray discs for the United States and Canada.
ABOUT CAPCOM
Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. Founded in 1983, the company has created hundreds of games, including best-selling franchises Resident Evil®, Street Fighter®, Mega Man® and Devil May Cry®. Capcom maintains operations in the U.S., U.K., France, Germany, Tokyo, Hong Kong and Korea, with corporate headquarters located in Osaka, Japan. More information about Capcom and its products can be found at www.capcom.com or www.capcom-unity.com.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, home video and video games, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
RENTM
Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: [email protected] / [email protected]
SOURCE Rentrak Corporation
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article