CAPE PAC Boosts Focus On Voter Sign-up Campaign
Emphasis on Stopping Mr. Obama
WASHINGTON, Sept. 19, 2012 /PRNewswire-USNewswire/ -- The Coalition of Americans for Political Equality PAC (CAPE PAC) has announced that, 47 days before the November 6, 2012 elections, it will concentrate its online efforts on a voter sign-up campaign and on a new initiative called "Stop Mr. Obama."
In its post-Labor day push, CAPE PAC is improving its online marketing strategy to support Republican candidates across the United States. The organization has thus far endorsed dozens of candidates through efforts that included local support websites, TV advertisements, voice broadcasts, social media, search placements, and targeted videos.
Moving ahead, all CAPE PAC candidate support websites will remain live to continue promoting these candidates' views on the issues, however, there will be a larger focus on get-out-the-vote initiatives (GOTV) by the organization come November, said CAPE PAC officials.
CAPE PAC's Chairman Jeff Loyd said: "We're improving and redoubling our online marketing efforts for Republican victories in November. We will continue to leverage our large social media presence and overall digital footprint to see the candidates whom we have endorsed win their respective races on November."
CAPE PAC will also focus on its initial project, "StopMrObama.com." This campaign focuses on voter pledges/sign-ups to vote against Mr. Obama and raises awareness about his destructive policies and agenda. The organization will launch a newly designed site for StopMrObama.com this week and will release a weekly "Stop Mr. Obama" video creative. The first video, focused on debt, already has more than 15,000 views in its first week and can be watched at http://youtu.be/UpMpw5WhtJg. The organization is also making TV buys on a national scale.
CAPE PAC has also recently announced the addition of a new spokesman, Mark Pfeifle. Pfeifle has an extensive career in the Washington, D.C. area, having worked extensively in government, politics and the private sector. Among his many positions, Pfeifle served as Deputy Assistant to President Bush and Deputy National Security Advisor for Strategic Communications and Global Outreach at the White House. From 2001 to 2004, he was press secretary and later communications director for U.S Interior Secretary Gale Norton. In 2004, he served as director of communications for the 2004 Republican National Convention, and was awarded the prestigious Pollie Award for Best Overall Internet Campaign and the Silver Award for best use of a website for persuasion.
"CAPE PAC is focused on the homestretch of the campaign," Pfeifle said. "We're reinforcing our support for Mitt Romney, Paul Ryan, and all Republican candidates who are fighting to create jobs and prosperity for American families. Our new viral videos and paid broadcast media will effectively drive this message home, get people to the polls, and restore our economy for a better tomorrow."
The Coalition of Americans for Political Equality Political Action Committee (CAPE PAC) is a non-profit political organization dedicated to restoring conservative values in the politicians elected to represent all citizens of the United States of America. Through the utilization of tools in the CAPE PAC advocacy center, our goal is to assist an informed and active citizenry in their drive for change in the political landscape this November and beyond. For more information about CAPE PAC, visit www.capepac.org.
SOURCE Coalition of Americans for Political Equality PAC
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