Capital One Home Loans Launches Reimagined Digital Home Loan Experience For DFW Residents

As Consumers Increasingly Go Online for Buying Decisions, Capital One Puts the Power in Their Hands

02 Dec, 2015, 12:11 ET from Capital One Financial Corporation

DALLAS, Dec. 2, 2015 /PRNewswire/ -- To deliver a next-generation experience for homebuyers and homeowners, Capital One Home Loans has launched a completely reimagined, personal and digital home loans experience. Available in select markets, this new process allows customers to pre-qualify for a home loan in minutes from any device, apply for a mortgage or a home equity loan online, upload documents and digitally track progress from application to closing. It also includes great rates and personalized service from a dedicated loan officer when a customer needs it.

According to a recent survey conducted online by Capital One, 82 percent of Dallas-Fort Worth (DFW) homeowners are likely to consider using a financial provider that offers a digital home loan experience. And now, Capital One Home Loans is putting the power in people's hands. Customers can make adjustments to compare their financing options in real time - including calculating an estimated monthly payment and annual percentage rate - all while receiving personal service from a dedicated loan officer every step of the way.

The DFW housing market is thriving. In fact, according to the same survey, 43 percent of DFW homeowners are willing to get into a "bidding war" to buy the home they really want. However, nearly seven in ten (68 percent) homeowners admit to facing obstacles in obtaining a loan. When asked to identify these specific challenges, 33 percent of respondents cited the amount of paperwork needed and 29 percent indicated not knowing exactly where they stood in the application process.

"When you consider these obstacles, it becomes evident that customers are looking for a sophisticated digital home loans offering supported by great customer service," said Ravi Raghu, Senior Vice President, Capital One Home Loans. "Whether they're purchasing, refinancing or remodeling their home, we are committed to making the loan process easier and more efficient for our customers. Our new take on home loans empowers homeowners and homebuyers to take charge with the support they need on their own terms."

To celebrate the launch of this experience in DFW, Capital One Home Loans is partnering with television stars and home buying and design experts, Jillian Harris and Todd Talbot, for an Open House event at the Stonebriar Centre in Frisco on December 12 from 1:00 p.m. to 4:00 p.m. At the event, Harris and Talbot will share do-it-yourself tips and tricks for simplifying the entire home buying and remodeling process. Event attendees will have the opportunity to meet the home experts, tour a replica house, get autographs and pictures, and learn more about the new digital and personal Capital One Home Loans offering. For more event information, visit SmartHomeLoans.com.

If you're interested in learning more about Capital One Home Loans and how they can help you get a home, refinance your mortgage, or use your home's equity to renovate, visit CapitalOneSmartHomeLoans.com or call 888-462-HOME (4663).

Survey Methodology
The Capital One Home Loans DFW Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 500 homeowners ages 18+ in the Dallas-Fort Worth DMA, between October 30 and November 6, 2015 using an email invitation and an online survey.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

About Capital One
Capital One Financial Corporation (www.capitalone.com) is a financial holding company whose subsidiaries, which include Capital One, N.A., and Capital One Bank (USA), N.A., had $212.9 billion in deposits and $313.7 billion in total assets as of September 30, 2015. Headquartered in McLean, Virginia, Capital One offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients through a variety of channels. Capital One, N.A. has branches located primarily in New York, New Jersey, Texas, Louisiana, Maryland, Virginia and the District of Columbia. A Fortune 500 company, Capital One trades on the New York Stock Exchange under the symbol "COF" and is included in the S&P 100 index.

 

SOURCE Capital One Financial Corporation



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