Captain Morgan 'Takes the Beach' with New Flavors

Captain Morgan Banishes Traditional 'Fru Fru' Cocktails By Invading Summer with Pineapple, Coconut and Grapefruit Flavors

Feb 11, 2015, 15:04 ET from Captain Morgan

ST. CROIX, U.S. Virgin Islands, Feb. 11, 2015 /PRNewswire/ -- Captain Morgan is taking the beach with a tidal wave of flavor – and cocktails will never be same. Infusing a bit of the Caribbean into drinks across the country, the Captain Morgan Rum Company will introduce three flavors to its fleet— CAPTAIN MORGAN® Pineapple Rum, CAPTAIN MORGAN® Coconut Rum, and CAPTAIN MORGAN® Grapefruit Rum.

Crafted from the sparkling waters of the Caribbean, Captain Morgan's new flavors are five times distilled and made with fine cane molasses. Each expression blends natural flavors with CAPTAIN MORGAN® White Rum, resulting in a liquid that can be enjoyed as the key ingredient in a number of island-inspired cocktails.

"This summer, we're looking for consumers to flip over their hammocks and have a little fun with their mojitos and daiquiris by enjoying our new pineapple, coconut and grapefruit extensions," said Dan Kleinman, Vice President of Marketing, Rums for Diageo North America. "After last year's successful launch of CAPTAIN MORGAN® White Rum, we wanted to expand our offerings in the category. These flavors allow adult fans to diversify their cocktails, providing them with a taste of the Caribbean no matter where they may be responsibly enjoying our products."

With new flavors come new twists on the classics. The "Pina Thunder" is a new and improved take on the pina colada using CAPTAIN MORGAN® Pineapple Rum, and if you need a punch that will get the crowd talking, make a splash with CAPTAIN MORGAN® Coconut Rum's "Shark Puncher." Looking for the perfect cocktail to kick off the night? Consider a "Dusk Til Daiquiri" with CAPTAIN MORGAN® Grapefruit Rum.

The Pina Thunder

1.5 oz. CAPTAIN MORGAN® Pineapple Rum
.5 oz. Lime juice
1 oz. Cream of coconut
.5 oz. Coconut water
.5 oz. Pineapple juice

Directions: Combine all ingredients including CAPTAIN MORGAN® Pineapple Rum with ice in a blender and mix.

The Shark Puncher

9 oz. CAPTAIN MORGAN® Coconut Rum
9 oz. Orange juice
3 oz. Ruby red grapefruit juice
6 oz. Cranberry juice

Directions: Combine all ingredients including CAPTAIN MORGAN® Coconut Rum in a pitcher and stir.

From Dusk Til Daiquiri

1.5 oz. CAPTAIN MORGAN® Grapefruit Rum
.75 oz. Fresh lime juice
.75 oz. Simple syrup
1 Scoop of ice

Directions: Combine all ingredients including CAPTAIN MORGAN® Grapefruit Rum and add ice.

At 70 proof (35% ABV), CAPTAIN MORGAN® Pineapple Rum, CAPTAIN MORGAN® Coconut Rum, and CAPTAIN MORGAN® Grapefruit Rum are available nationally, with a suggested retail price of $15.99 for a 750 mL bottle. These flavors are the newest additions to the brand's robust portfolio of offerings that includes CAPTAIN MORGAN® Original Spiced Rum, CAPTAIN MORGAN® Black Spiced Rum and CAPTAIN MORGAN® White Rum.

Throughout the year, the Captain Morgan Rum Co. is bringing these flavors to music festivals, pool parties and summertime spots across the country. Prepare yourself – Captain Morgan will be making a splash like never before!

As we embark on a year of adventure, the Captain Morgan Rum Co. encourages adult consumers to take the beach and raise a glass – always in moderation.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories.  These brands include Johnnie Walker, Crown Royal, J&B, Buchanan's, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world.  The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).  For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com.  Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

Contacts:


Sari Brecher

Travis Rexroad

Diageo

Taylor

646.223.2019

323.330.0568

sari.brecher@diageo.com

trexroad@taylorstrategy.com

Photo - http://photos.prnewswire.com/prnh/20150211/174988

SOURCE Captain Morgan