CHELMSFORD, Mass., Aug. 24, 2011 /PRNewswire/ -- Captivate Network, the leading digital media company in North America, has named Patrick Hagerty as its new chief revenue officer. In this newly created position, Hagerty will lead the Captive sales team and be responsible for all advertising related revenue for the company. He will report to Captivate CEO Mike DiFranza.
Under Hagerty's sales leadership, Captivate Network, whose screens have become a familiar fixture in premier high-rise elevators across North America, will seek new and innovative ways to drive growth for clients who seek to reach the millions of upscale professionals who interact with Captivate-delivered content every day.
"Pat will be a leader in the creation and implementation of innovative programs to increase engagement for our advertisers' target audiences," says DiFranza. "We're very excited to have someone with his background and expertise fueling our ongoing growth."
"Captivate Network is a terrific opportunity," says Hagerty. "Last year I watched Captivate introduce several unique and valuable service offerings that contributed to their success. Now is a very exciting time to join the team and I know that my strong operational focus, as well as my client and agency relationships will be an asset to the company as they grow."
Hagerty joins Captivate with more than 25 years of experience in sales and marketing. Most recently he was US Publisher & Vice President of Sales at Newsweek where he grew digital revenue 540% over an 8 year period and led the cross-platform initiatives that produced over $20 million of incremental revenue in categories such as finance, technology and automotive. Prior to Newsweek, as Senior Vice President Hagerty led the cross platform sales organization at Primedia, Inc. and served as Publisher of US News and World Report and Fast Company for over 11 years. During his tenure, he drove US News from number 3 to number 1 for three consecutive years. He was a launch team member of Fast Company, which was sold for more than $350 million.
About Captivate Network
Captivate Network is the leading digital media company reaching millions of on-the-go business professionals throughout the workday across North America. Captivate cuts through the clutter of information overload to provide viewers with content and product messages that are timely, relevant and empower them to balance the personal and professional demands of the workday. Known for its vast network of nearly 10,000 office elevator displays, Captivate continues to expand the delivery of customized, actionable information to a busy, upscale audience via emerging technology platforms. Founded in 1997, Captivate was acquired by Gannett in 2004. For more information visit: www.captivate.com.
Christina Guilbert Klaubert
SOURCE Captivate Network