WASHINGTON, June 16, 2015 /PRNewswire/ -- Captora today announced that the Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, chose Captora for their second CODiE award this year – this time for the Best Content Marketing Solution. Winners represent the information industry's best products, technologies, and services created by or for media, publishers, and information services providers.
The SIIA CODiE Awards are the premier award for the software and information industries, and have been recognizing product excellence since 1986. The awards have over 85 categories and are organized by industry focus of Content, Education, and Software.
Captora's Digital Marketing Acceleration solution helps marketers intelligently scale and optimize digital marketing campaigns to accelerate pipeline—and capture new buyers before their competition. With too many digital channels, too little content, and too few resources, there is too much guessing about how to reach new buyers. Captora's technology advancements are allowing marketers, who are under pressure to accelerate pipeline, to access real-time buyer and competitive intelligence, scale and optimize digital campaigns and associated content, and see significant increases in campaign conversion rates within 60 days, without adding additional resources.
"In late 2012, Captora's founding vision was to be the world's first content-aware platform that leverages modern technology and techniques to understand what content a company has, and what promoted content will lead to their best results (e.g., conversion rates and optimized cost for acquiring new customers). Captora's patented technologies are the first technology in the world to automate the promotion of content to the right personas through the best digital channels. Today Captora customers are reporting ROI by content asset – that wasn't possible even 24 months ago! Captora's customers see stunning results – previously anonymous people turn into new buyers far more effectively than ever before. And marketing can now A-to-E test content to promote the best possible copy and offers to drive new leads and customers!" said Paul Albright, CEO and Co-Founder of Captora.
"SIIA's 2015 Content CODiE Award winners are some of the most innovative, high-impact content products out there," said Michael Marchesano, General Manager of CISD & ABM divisions at SIIA. "We congratulate all of this year's CODiE Award winners, and thank them for the contributions they have made to the content industry."
Winners were announced during the ABM & Information Industry Summit, at Mandarin Oriental in the Washington DC. The ABM & Information Industry Summit (IIS) is a flagship conference for leaders across the business information industry, bringing together an audience of 300+ senior executives from B2B media, publishing and information companies to address important strategic issues and to network.
Details about the winning products can be found at http://www.siia.net/codies/2015/winners.asp. Click here to learn about Captora's latest product release. Captora also won Best Digital Marketing Solution Award.
About the SIIA CODiE™ Awards
The SIIA CODiE™ Awards were established in 1986 by the Software & Information Industry Association (SIIA), so that pioneers of the then-nascent software industry could evaluate and honor each other's work. Since then, the CODiE Awards program has carried out the same purpose – to celebrate the software and information industry's finest products and services.
The SIIA CODiE Awards are the industry's only peer-reviewed awards program. The first round review of all nominees is conducted by media, publishing, and information services executives with considerable industry expertise, including members of the industry, analysts, media and bloggers, and bankers and investors. The judges are responsible for selecting the CODiE Awards finalists. SIIA members then vote on the finalist products and scores from both rounds are tabulated to select the winners.
For more information about the SIIA CODiE Awards, visit: http://www.siia.net/codies
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit www.siia.net.
Captora was created to revolutionize digital, top-of-funnel, marketing. Captora helps marketers intelligently scale and optimize digital marketing campaigns to accelerate pipeline—and capture new buyers before their competition. With Captora, Digital Marketing Acceleration, marketing teams can:
- access real-time buyer and competitive intelligence to see content opportunities and demand gaps
- scale and optimize digital campaigns and associated content to do more across multiple channels
- report success across content, channels, and the entire funnel to win more conversions
Companies like DocuSign, Marketo, ServiceMax, Innotas, and Host Analytics are leveraging Captora to significantly boost conversion of paid and organic results.
Please visit Captora.com to get more information about our breakthrough products and to schedule a custom demo.