BETHESDA, Md., Sept. 13, 2016 /PRNewswire-USNewswire/ -- The Car Care Council announced its partnership with Family Service Day®, an award-winning organization with a mission to help independent automotive businesses do well by doing good. Family Service Day's flagship initiative, Keeping Cars Kickin', is a program where repair shop owners and employees across the country provide necessary preventative maintenance and car-care education at no charge to local families who need help caring for their vehicles.
"We are thrilled to welcome Family Service Day as a partner in our efforts to strengthen the automotive industry and provide services designed to make vehicles last longer, perform better and keep drivers safer," said Rich White, executive director, Car Care Council. "The Family Service Day program parallels the mission of our organization to promote the benefits of regular vehicle care, maintenance and repair."
Founded in 2009 by shop owner Charlie Marcotte, Family Service Day provides member shops with a step-by-step Blueprint©, coaching and online resources that enables independent shops large and small to host successful local events, even with no prior marketing or event management experience.
"By utilizing our talents as automotive technicians to help local families that need a 'hand up', independent automotive repair shops make a direct impact on their communities and attract ongoing positive attention for their efforts," said Marcotte.
Since 2009, Family Service Day has grown from a single-shop grass roots effort to a national cause marketing initiative available to automotive repair shops in all 50 states. Shops in 14 states held Family Service Day events on the company's first national day of service on November 7, 2015. Families were pre-selected and referred by local and national non-profit partners. Local businesses pitched in by sponsoring the events and providing in-kind donations to make the day a fun-filled event for the children and their families.
In addition to individual shop events held throughout the year, preparations for the company's next national day of service on Saturday October 15, 2016 are underway. Shops interested in becoming Family Service Day service providers CLICK HERE.
Businesses interested in becoming a Family Service Day partner or sponsor are invited to fill out the online Contact Us form.
About The Car Care Council
The Car Care Council is the source of information for the "Be Car Care Aware" consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For the latest car care news, visit the council's online media room at http://media.carcare.org. To order a free copy of the popular Car Care Guide, visit the council's consumer education website at www.carcare.org.
About Family Service Day
Family Service Day is an award-winning organization with a mission to help businesses do well by doing good. We help local shop owners and their employees get involved in supporting their community by sharing their talents and services with families in need of a 'hand up'. Our unique, step-by-step Keeping Cars Kickin' Blueprint© makes it easy for independent shops large and small to host successful local events, even with no prior marketing or event management experience. Through the company's flagship initiative, Keeping Cars Kickin'®, participating repair shops offer no-charge vehicle maintenance, service and car-care education to families that need help caring for their automobiles. What began as a community project in 2009 has grown to include national events with service providers in 50 states. familyserviceday.org
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SOURCE Car Care Council