Carat Expands Footprint In Latin America With Acquisition Of Triangulo Publicitario In Chile
LONDON, Dec. 21, 2012 /PRNewswire/ -- Aegis Group plc ("Aegis"), the world's leading, focused media and digital communications group, today announced that it has acquired a majority stake in its affiliate in Santiago, Chile.
Triangulo Publicitario ("Triangulo") has been Aegis's partner in Chile since 2007, serving Carat's Global clients in the region. The business is led by Ivan Pozarski, who will remain as CEO of the agency. Aegis has an option to acquire the remaining stake in Triangulo Publicitario within the next five years.
Claudia Colaferro, CEO, President of Aegis LATAM, said, "Chile is one of the fastest growing economies in Latin America and we are therefore delighted to be acquiring a majority stake in our long-term partner there. Triangulo has been vital to the positioning of Aegis's global clients in Chile and the acquisition of Triangulo will allow Aegis to build the Carat brand further in Chile, as well as provide our clients there with a wider service offering."
About Aegis Group plc:
Aegis Group plc is the world's leading, focused media and digital communications group. Made up of two operating businesses, Aegis Media (Carat, Vizeum, Posterscope, Isobar and iProspect) and Aztec, the scan-based market and consumer insights company, Aegis Group helps clients build consumer relationships by communicating their products and brands effectively. Our services include communications strategy through digital creative execution, media planning and buying, brand tracking and marketing analytics. Aegis Group plc shares are listed on the London Stock Exchange (AEGS.L).
SOURCE Aegis Group plc