Caraustar's ES Cream Helps Kashi Meet Marketing Goals
ATLANTA, March 15 /PRNewswire/ -- Caraustar Industries, Inc. announced today that the Kashi Entree and Pizza cartons have been redesigned and are being made with Caraustar's ES Cream grade of paperboard. ES Cream is an uncoated, 100% recycled paperboard with a natural linen-like appearance that is cost effective and has an improved environmental footprint compared to traditional grades of coated paperboard.
Kashi Frozen Foods Marketing wanted a frozen food packaging that has positive, documented environmental benefits, and supports the Brand's goals. Caraustar presented an alternative non-coated carton board structure "ES Cream" that fit the need.
Caraustar's ES Cream grade of paperboard is made at its Sweetwater Mill in Austell, Georgia from 100% recovered fibers. This recovered paper is material that would otherwise go to a landfill or incineration. On average ES Cream paperboard contains 70 percent post consumer waste with a minimum level of 50 percent.
ES Cream has an improved environmental footprint compared to clay coated grades of paperboard. Because it is uncoated and is a low density grade of paperboard it uses less fiber per square foot thus requiring less energy and water to produce.
Caraustar Industries, Inc. is one of North America's largest integrated manufacturers of 100% recycled paperboard and converted paperboard products. The company is a socially responsible corporation, is committed to environmentally sound practices and is dedicated to providing customers with outstanding value through innovative products and services. Caraustar has developed its leadership position in the industry through diversification and integration from raw materials to finished products. Caraustar serves the four principal recycled boxboard product end-use markets: tubes and cores; folding cartons; gypsum facing paper and specialty paperboard products. For additional information on Caraustar, please visit the company's website at www.caraustar.com.
Steven L. Kelchen
Senior Vice President,
SOURCE Caraustar Industries, Inc.