Andreas Riedel, CarbonHero founder, said: "Emitting less would be the best way to stop climate change, but we all know that it can be hard to abstain from beloved traditions. Therefore, our approach focusses not on judging users for their action and telling them what or what not to do. Instead we want to empower users to take action and balance their own climate damaging emissions."
The average US citizen emits 380kg of CO2 (carbon) by the most basic holiday activities alone. When adding emissions from travel, vacations, or extensive Christmas lights displays the carbon amount can easily reach between one or two metric tons per person. In the US Christmas specific carbon emissions alone can contribute up to 10% of the individual carbon footprint based on the national annual carbon footprint of 20 tons CO2 per person.
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CarbonHero is "Made in Germany" and a product of the Berlin based startup Benefacto. The Christmas Edition of CarbonHero is a preview of the main app set to launch end of February which will offer a broad set of compensation options.
Founded in 2016 Benefacto specializes in app based carbon offsetting solutions and climate data research. CarbonHero is based on an extensive database of country specific emissions data for a broad variety of every day activities. The app aims to offer climate compensations for a broad audience - not just eco enthusiasts. Therefore, the startup focusses on combining an easy to understand and friendly user interface with scientifically proven data and a framework for securely purchasing carbon certificates.
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