Carbonite Names Finn Partners PR Agency Of Record
NEW YORK, May 14, 2012 /PRNewswire/ -- Carbonite, a leading provider of online backup solutions for consumers and small and medium sized businesses, has retained Finn Partners, a Ruder Finn Group company, to be the public relations agency of record. Carbonite has backed up nearly 200 billion files, restored more than 7 billion files, and currently backs up more than 300 million files each day. Finn Partners will use its expertise in reaching consumer, consumer tech and B2B audiences to raise visibility for the brand via traditional, social and corporate communications channels.
"Starting from a solid and focused foundation, Carbonite is expanding the awareness for its online backup services to a broader spectrum of audiences," said Tom Murray, senior vice president of marketing, Carbonite. "I have worked with Finn Partners in the past, and when looking to support Carbonite in its next phase of growth, they were the natural choice."
For Carbonite, Finn Partners tapped its national network to create a cohesive team that is both well-versed in the nuances of reaching the very different consumer and B2B audiences, while geographically complementing its East Coast in-house team, with staff members located in Chicago, Denver and Los Angeles. Associate partner Alex Laurelli heads up the team.
"People's digital libraries are booming – with photos, videos, music, you name it. They continue to still store a majority of their content right on their computers, but there are risks in doing so," noted Howard Solomon, managing partner of Finn Partners. "Our plan will help educate people regarding the benefits of online backup; and by doing so, we will help Carbonite rise to its next level of success."
About Finn Partners
Finn Partners builds on the outstanding legacy of Ruder Finn while shaping a bold new future in which innovation and partnership are strong drivers of the brand. Finn Partners specializes in the full spectrum of public relations services, including digital and social media. Our specialty areas include technology, consumer, travel/economic development, global issues, arts and public and corporate affairs. Headquartered in New York City, the company has regional operations in Chicago, Los Angeles, San Francisco, Washington D.C. and Jerusalem, and leverages international capabilities via Ruder Finn's global network of offices and affiliates. Find us at www.finnpartners.com and follow us on Twitter @finnpartners.
SOURCE Finn Partners
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