2014

Cardstore Boasts More to Love with New Card Builder, Greeting Card App and Enhanced Blog

CLEVELAND, Ohio, Sept. 26, 2013 /PRNewswire/ -- Personalizing a favorite greeting card just got easier with the latest enhancements  at Cardstore, the popular greeting card website from American Greetings Corporation. Whether creating the perfect card online with the improved user-friendly card builder, sending personalized greeting cards from the mobile app whenever thoughtfulness happens, or finding inspiration for creativity on the all-newly designed blog—Cardstore is infused with a community which inspires people to easily make and share meaningful, customized greetings that create deeper relationships.

The next time consumers connect with Cardstore, they will find a cleaner look and feel, as well as a larger workspace for a more consistent navigational experience. The new card builder works across platforms and browsers including all tablets-- meeting today's customer's needs. The builder also offers a best-in-class solution to upload personal photos to a greeting card through Instagram, Dropbox, Picasa, Facebook, and My Computer. The smarter text editing offers a clear, consistent way to see text as it's being typed, and a universally-understood browser based spellcheck, round-out some of the key features that users will appreciate every time they visit Cardstore.

Creating personalized paper greeting cards utilizing the free Cardstore Mobile app continues to be a favorite for people on-the-go. The app recently launched 60 new cards for the fall holiday season including Sweetest Day, Halloween, Thanksgiving, and a selection for Veteran's Day will also be added to the greeting cards app.  The new content, features and functionality updates are a combination of customer feedback and Cardstore's goal to provide a creative, easy-to-use experience throughout all its platforms. In the upcoming weeks, the app will add photo cards and the capability to upload images from Facebook and other photo sharing sites. This feature is just in time for the eagerly anticipated Christmas cards and holiday collection that will be added to the app in October. Customers will be able to personalize and create their holiday greeting wherever and whenever the mood strikes! 

People love to know what goes on "behind-the-scenes" so the Cardstore blog is now offering a fresh and visually compelling look at the creative process. Designed and written by four of the artists and writers of the Cardstore cards, each blog post has been infused with the creative team's style, personal photography and passion for Cardstore. Blog visitors will find holiday content, a behind-the-scenes look at the artists, crafty ideas for homemade gifts, how-to advice and share-worthy content to post within social networks.

"We're so pleased with the new features and know our customers will love how easy it is to click, send and connect on Cardstore," said Eliza Wing, director of digital brands at American Greetings. "When we made the changes to the builder, the app and blog, we thought about how we, consumers, are more connected than ever before. And in the midst of all this talking, texting, emailing, posting and liking, we believe a printed card can be quite a treasure. Our customers appreciate the importance of maintaining meaningful relationships too and will continue to enjoy the new variety and ease of Cardstore."

About American Greetings Corporation

For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.9 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation



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