WASHINGTON, Jan. 4, 2016 /PRNewswire/ -- Today, Care2, the largest social network of people standing together for good, announces the availability of its latest whitepaper, "The Power of Images." This 15-page whitepaper is a guide to choosing and using images to quickly and effectively engage potential supporters, based on best practices. The whitepaper can be downloaded at http://www.care2services.com/hubfs/The_Power_of_Images.pdf.
"It's entirely possible for nonprofits to maximize their impact by using images to involve potential readers, activists, or donors on an emotional level and compel them to action," said Care2's vice president of business development, Eric Rardin. "At Care2, we are focused on helping nonprofits achieve their goals, so we are pleased to provide our current and prospective nonprofit partners with these best practices for using imagery as they ramp up for a successful 2016."
The original online petition service for citizen activists, Care2 has evolved since its inception in 1998 to become the destination for online advocacy. To help individual petition authors build successful campaigns, Care2 staff provides free strategy, promotion and media support and a powerful social network to kick start viral campaigns.
As activist campaigns increasingly swell into global phenomena, Care2 continues to be on the forefront of pressing social issues, providing a vast forum for discussion of social issues and strategies for effecting change, while helping people stand together for collective impact on important issues.
Coupled with its B-Corporation status, which certifies the company meets rigorous standards of social and environmental performance, Care2 services have become an essential tool for many of the world's largest member-based advocacy organizations. Care2 utilizes industry leading behavioral-targeting methods to match nonprofit clients with prospective donors from Care2's highly motivated community. These methods are fixing the broken donor acquisition model that has relied too heavily on direct mail and telesales – a combined $20 billion addressable market.
Care2, the longest running petition site, is a social network of over 33 million activists standing together for good. Care2 helps individuals start petitions and make a difference in their community while helping over 1500 nonprofit clients recruit more than 40 million prospective donors worldwide. Care2 petitions have received international acclaim for making a difference in human rights, women's rights, animal welfare, the environment and other important causes. Care2 is a profitable B Corporation, or social enterprise, using the power of business as a force for good. Connect with us on Facebook and Twitter.