joins uberFAMILY to Provide Safer Rides for Parents to Cover Surcharge Fee in Celebration of Mother's Day

WALTHAM, Mass., May 8, 2014 /PRNewswire/ -- (NYSE: CRCM), the world's largest online destination for finding and managing family care, is teaming up with Uber to make it easier and safer for families to handle their transportation needs. Through Mother's Day weekend (May 8-11 2014), will be sponsoring surcharge-free rides and helping to promote awareness of child car safety through uberFAMILY, a new service from Uber that allows New York City parents to request a car equipped with a car seat.

"Transporting children safely is extremely important to us. More than half of our members seeking childcare include some kind of transportation requirement when they are looking for caregivers," said Sheila Lirio Marcelo, Founder and CEO of "In teaming up with Uber, we're raising awareness of the importance of child safety in car rides and helping provide an easier way for families to get around New York."   

As the exclusive transportation sponsor of uberFAMILY, will cover the $10 surcharge per ride and the first 1,000 New York City families to take advantage of uberFAMILY will also receive care packages in each car, including a 20% discount to try out to find quality full-time and part-time babysitters, nannies and other caregivers for their family.

"uberFAMILY is another way Uber delivers value to our riders," said Josh Mohrer, General Manager of Uber New York. "This new option allows parents and caregivers in New York City to request a vehicle that's equipped with a child car seat. With the support of, Uber continues to lead the industry with this family-friendly and affordable uberFAMILY option."

To learn more about, visit For more on uberFAMILY, visit

About (NYSE: CRCM) is the world's largest online destination for finding and managing family care.  As of March 2014, the Company had 10.7 million members spanning 16 countries, including the United States, the United Kingdom, Canada and parts of Western Europe.'s web and mobile platforms enable families to connect to care providers and caregiving services in a reliable and easy way, while also helping care providers find meaningful work.  Through its consumer matching platform, tools and resources, allows families to make more informed hiring decisions.  The Company also enables families to pay caregivers electronically online or via mobile device and also subscribe to HomePay to manage their household payroll and tax matters.  Through its Workplace Solutions unit, also serves hundreds of thousands of families whose employers provide access to's platform, as well as backup dependent care, as a corporate benefit.

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