CENTREVILLE, Va., Aug. 1, 2016 /PRNewswire/ -- Carfax has introduced the Carfax Snapshot tool to help consumers on car shopping websites make faster buying decisions. Carfax Snapshot puts key vehicle history details – such as reported accidents, number of owners, service records and open recalls – for specific vehicles right in front of potential buyers on the search results (SRP) and vehicle details (VDP) pages. A single mouse click on the Carfax Snapshot tool instantly takes buyers to the full Carfax Report.
"Building customer confidence in our inventory starts with Carfax information," said Gary Lindsey, sales director at Graff Chevrolet. "With Carfax Snapshot, we're putting the vehicle history details that buyers want to know about most front and center on our site. It's getting us more eyes on our cars online and more down-funnel shoppers on our lot."
Auto manufacturers including Audi and GM have enhanced their Certified Pre-Owned websites with Carfax Snapshot.
For dealers, every vehicle that Carfax Advantage Dealers advertise for sale on carfax.com with Carfax Used Car Listings includes Carfax Snapshot. The tool also can be added to online listings created with the following companies:
- Auto Ad Manager
- Dealer Car Search
- Higher Turnover
- V12 Software
"This is a wonderful tool that has steered us toward reliable automobiles for our children and ourselves," said used car buyer Lisa S. from Pennsylvania. "One thing we discovered was that many lower mileage vehicles have been part of a rental fleet and Carfax made finding this particular piece of information very easy. We felt very confident about the car we finally purchased."
"We're constantly looking for new ways to help our dealers boost buyer confidence," said Larry Gamache, communications director at Carfax. "Carfax Snapshot gives online shoppers an up-front, instant overview of the vehicle history information that matters most to them. Seeing this information helps people find the right vehicle faster and gets them one step closer to buying from the selling dealer."
An image of Carfax Snapshot is available for use at http://www.carfax.com/press/image-gallery/brand-images.
About Carfax (www.carfax.com)
Carfax, a unit of IHS Inc. (NYSE: IHS), is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and is trusted by 30,000 dealerships to help acquire, advertise, retail and service used cars using innovative services like Carfax Used Car Listings and myCarfax. Carfax is an essential part of 38 manufacturer Certified programs, is integrated into hundreds of acquisition and inventory management tools, and featured on thousands of automotive websites. Become a Carfax Advantage™ dealer and see how Carfax helps your dealership win at www.carfaxonline.com. Based in Englewood, Colorado, USA, IHS is the leading global source of information, insight and analytics in the automotive industry and other critical areas that shape today's business landscape.
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