LONDON, July 19, 2011 /PRNewswire/ --
Neo Creates Cargo Cruelty Film for BUAV'S Campaign to End Airline Transportation of Monkeys for Research
BUAV commissioned communications agency Neo to create a short film that would make an immediate impact with the public on the cruelty of passenger airline transportation of non-human primates.
The 30-second online film launches today via YouTubehttp://bit.ly/p7dTQN and BUAV http://www.buav.org. The film is aimed at the air-travelling public to ask them not to travel with passenger airlines that continue to be involved in monkey transportation.
"Visual impact is a powerful and immediate thought tool. The 30-second film we've created urges people to take action by not travelling on airlines that continue to ship monkeys for lab research. We have not taken the old route of using real life images of monkeys suffering, people are already over-exposed to horrific images via the media. What we have done is create a powerful visual message to drive home the role some airlines play in a chain of suffering" says Nick Christoforou, MD Neo.
"We all associate international airline travel with comfort and luxury, and most of us are not aware of what horrors may be happening behind the scenes. Neo's film initially evokes the smart presentation and efficiency synonymous with airline travel, and cleverly uses this to hint that it can be used to conceal a sinister secret," says Sarah Kite, Director of Communications, BUAV.
"In reality, primate shipment is in complete contrast to passenger comfort. The monkeys are shipped as cargo on passenger airlines. They are packed into crates, usually too small to allow them even to stand up, in the holds of aircraft. They may have to endure poor ventilation, noise and temperature fluctuations as they are shipped on long journeys across the world," says Kite.
Comedian and actor Ricky Gervais supports BUAV's Cargo Cruelty campaign and has spoken out against the remaining airlines, urging them to take a compassionate stance and say no to monkey transportation.
'The film we've created for BUAV isn't about obvious sensationalism (shock factor of the early animal rights videos), instead it gives pause for thought so that people think about a chain of consequences that they are involuntarily involved in - i.e. travelling on an airline with monkey cargo. And with knowledge of the offending airlines they can avoid this, " says Nick.
Notes to Editors
The film is created by Neo with film production by Nice & Serious.
About BUAV
For over 100 years the BUAV has been campaigning peacefully to create a world where nobody wants or believes we need to experiment on animals.
The BUAV is widely respected as an authority on animal testing issues and is frequently called upon by governments, media, corporations and official bodies for its advice or expert opinion.
We work lawfully and professionally, building relationships with MPs, MEPs, business leaders and other decision-makers. We also analyse legislation and sit on decision-making panels around the globe to act as the voice for animals in laboratories.
Our dedicated London-based team coordinates an international network of scientists, lawyers, campaigners, investigators, researchers, political lobbyists and supporters.
About Neo
We take care of brands that are taking care of the world. This might mean creating a brand from scratch or simply bringing your existing brand to life through inspired design and copy for web, print and everywhere else. In every case, we put brand at the heart of what we do, whether that's a fundraising campaign or piece of branded content. Because if your brand is strong then so are your communications. And so is the impact you'll have on the world.
We don't work with just anyone. It's not that we're fussy. Just that we think the most powerful voices in the world should be those that are changing it for the better. That could be a charity or a social enterprise or a sustainable enterprise. People that are doing something worth shouting about, really.
http://www.weareneo.com
Twitter: @weareneo
For images or interviews please contact Rori Cross Brown at Neo: [email protected], +44(0)1273-600500
SOURCE BUAV and Neo
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