Carhartt and the Chrysler Brand Team Up to Launch 'Imported from Detroit' Work Wear

DEARBORN, Mich., Nov. 27, 2012 /PRNewswire/ -- Two metro Detroit-based companies are joining forces to pay homage to the city they call home. Carhartt and the Chrysler brand have launched a new line of limited edition "Imported From Detroit" work wear that is available exclusively at www.carhartt.com/chryslerifd and Carhartt's Sullivan Center Store in Chicago. This Detroit-inspired collection, which will debut at the 2012 L.A. Auto Show, includes limited edition shirts, jackets and pants that are each individually hand-numbered from 1 to 200.

(Photo:  http://photos.prnewswire.com/prnh/20121127/DE18364 )

"The pairing of the Chrysler brand and Carhartt is another example of how we are continuing to champion the energy created from the 'Imported from Detroit' campaign," said Saad Chehab, President and CEO – Chrysler Brand, Chrysler Group LLC. "Carhartt shares Chrysler's respect and appreciation for hard-working Americans."

The "Imported from Detroit" by Carhartt work wear collection is 100% made-in-America and includes many iconic Carhartt styles with exclusive design detailing like blacked out hardware and leather brand labels. The line includes:

  • Detroit Jacket
  • Chore Coat
  • Active Jacket
  • Women's Detroit Jacket
  • Long-Sleeve Signature T-Shirt
  • Mechanic Shirt
  • Women's Signature T-Shirt
  • Firm Duck Double-Front Work Dungaree
  • Knit Skull Cap

"Detroit reflects the industrious, hard-working, nose-to-the-grindstone spirit of America and Carhartt takes great pride in having called this city home for the past 123 years," said Tony Ambroza, vice president marketing, Carhartt. "We are excited to support Chrysler's 'Imported from Detroit' campaign with this line of made-in-America work wear. Featuring several iconic Carhartt styles, this collection is for the blue collar men and women who value a hard day's work and everyone who knows what it's like to roll up their sleeves to get the job done."

About Carhartt, Inc
Established in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing rugged apparel for workers on and off the job. Headquartered in Dearborn, Mich., with approximately 3,500 employees worldwide, Carhartt is privately owned and managed by the descendants of the company's founder, Hamilton Carhartt. For more information, visit www.carhartt.com.

About Chrysler Brand
The spirit of hard work. Earning your place without forgetting where you're from. That's what the Chrysler brand and its vehicles are all about. Integrating the first eight-speed automatic transmission in a domestic luxury sedan, the 2013 Chrysler 300 sedans offer world-class innovation and quality while delivering stylistic distinction and premium features with legendary value. Chrysler's 200 sedan inspired the brand's identity: "Imported from Detroit." The 2013 Chrysler 200 sedan delivers exceptional value without compromise with sophisticated design, high-quality craftsmanship, and technology. The Chrysler 200 Convertible—with a power soft or hardtop—offers an open-air experience featuring elegant craftsmanship. The 2013 Chrysler Town & Country minivan is beautifully crafted with high-quality, soft-touch materials and tech-savvy entertainment features and smart storage. Standard leather Stow 'n Go® seating, overhead DVD, and more than 40 safety and security features are some of the Town & Country's innovative offerings.

SOURCE Chrysler Group LLC



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